Insights

Competition in UX

Competition in UX - How You Can Come Out on Top! There is an influx of competition in the digital world, especially revolving around User Experience (UX). Let’s focus on how user experience is used to create clarity and good experiences. Around five-thousand years ago, the wheel was invented. It wasn't perfectly spherical, but it served a purpose. Over the next thousand years it was carved, smoothed and repurposed. Originating as a potter’s wheel, humans started to use it for other...

Meet Our New Studio Manager, Jodie!

By day she's our Studio Manager, but by night (Monday evenings and weekends) she's dodging dodgeballs! Jodie joins the team with a passion for tech and years of experience in the industry! Having studied Business Information Technology at the University of Portsmouth, Jodie graduated with a First Class Honours degree. It was on a work placement in cloud computing that Jodie discovered her passion for tech, and after graduating, she decided to continue on this career path. Since...

Meet Our New Junior Designer, Kellie!

It's official, Woody has a design buddy! Kellie joins our team with digital marketing experience and a flair for design. Kellie started out with a digital marketing apprenticeship and soon became an account manager in website design at her previous agency. She worked with various graphic designers, which in turn made her hungry to add digital design to her digital marketing expertise. From there, Kellie built a portfolio of design work and worked closely with the designers to gain as...

Content Marketing: Missed Opportunities & How to Overcome Them!

Generating new content ideas isn’t easy. Discovering a topic that is both interesting for your audience and offers them something unique to read is tremendously difficult; especially when you’re writing week-on-week. The title of this chapter in the series sounds more like the title of a Harry Potter book. I assure you, it's all about content. This is for those of you who have an amazing content idea, only to discover it's been stolen or done before. Kind of like the HP franchise...

Content Marketing: Target Audience & How to Please Them!

Content marketing will make or break your marketing strategy. That’s all very well us saying that, but how can you develop said content strategy? You should start by focussing on the people that will benefit and appreciate your content. Be warned, this chapter is not for the faint hearted. This is an in-depth look into your target audience – where every marketing strategy should start. Recap: what is content marketing? As explained in chapter 1: "Content Marketing: Its Definition...

Content Marketing: Its Definition & Why it’s so Important!

A classic introduction to any series - the definition of what we're going to be talking about. Many of you will have your own idea on what 'Content Marketing' is. This intro will make sure we're all on the same page and ready to dive deeper into content marketing! Hello and welcome to the first chapter of EC’s Content Marketing: The Series. Many people have a different opinion of what content marketing entails. This first instalment will cement your understanding of what content...

Introducing “Content Marketing: The Series”

Our latest blog series, "Content Marketing: The Series" focusses on all things content, marketing, marketing content and content marketing. This is the content marketing series that you need to understand content marketing and learn how best to plan your own strategy. But it's not all about content marketing, it focusses on many aspects of marketing. You will however see the importance of content in everything you do! Who is this series for? Anyone looking to market something. Whether...

Another Google Algorithm Update… Goddammit Google!

1st of August saw a Google ‘Search Quality Update’ that wiped out website rankings. Google were quick enough to give a reason behind it and explained how people can respond. Spoiler alert, there’s not much you can do. Read on to find out more. There's a twist to this update too! We were notified by our SEO software on the 2nd of August that a Google algorithm update had occurred. "Ok," we said, "it won't be too bad." We headed over to our SERP volatility sensor - which...

Foodstagram – Restaurants are Missing a Huge Opportunity

Foodstagramming – it’s the ‘done thing’ by many customers in restaurants. But how often do you see businesses encouraging customers to share their experience on Instagram? I’ve never seen it first-hand, which made me ask the question - are food businesses missing a trick here? It’s as if there are two pre-meal ritual options that some people like to complete before tucking into their dinner – praying or photographing their food. Instagramming your meal has become the...

Google’s ‘Speed Update’ has now been released – do you need to panic?

Our blog back in January, ‘Site Speed is Becoming a Major Ranking Factor for Mobile Search Results!’, gave us the opportunity to speak about… well, the title kind of gives it away… anyhow, 6 months down the line, the ‘Site Speed’ update has finally arrived. Let’s take a look and see what this means for mobile sites. Site speed has been a ranking factor on desktop for donkey’s years. And now it’s a ranking factor on mobile search too, hurrah! I made the point in my...