Insights

Ditch New Year’s Resolutions Day

Ditch New Year’s Resolutions Day - If You’re Already Ditching, Ditch Website Bulk Too! Today is officially 'Ditch New Year's Resolutions Day'. It comes around every year on the third Thursday in January. If you’re already ditching, why not ditch the unnecessary bulk on your website and improve its user experience? On the dawn of a new year, people all over the world decide to set a New Year’s Resolution. Lose some weight, drink less caffeine, clear your house out, write a book,...

Meet Our New Executive Assistant, Natalie!

Natalie joins the team with a great deal of campaign, office management, event planning and PA experience. Natalie began her career as a PA and Wildlife Rescue Manager after graduating from Kingston University with a Science Degree in Animal Management. She got involved with many exciting campaigns and events as the Wildlife Rescue Manager. From event planning and management to rescuing and rehabilitating wildlife. When Natalie is not in the office, you will find her decorating her new...

Digital Marketing New Year’s Resolution – What’s Yours?

Happy New Year everyone! Whether you’re spending the day resting your head or you’re already out and about making the most of the new year, there’s no better time to look ahead and come up with your New Year’s resolution. Maybe you’re going to spend more time with family and friends, play more sports or even attempt to diet. Once you have your own New Year’s resolution, you can then come up with your own marketing New Year’s resolution. Determine your New Year’s...

The Power of Visual Storytelling at Christmas

Storytelling is powerful in the world of marketing, especially at a booming commercial period like Christmas! It’s an instinct for humans to depict stories - whether it’s a photograph they’re looking at, a sentence, or even some clouds in the sky, a deeper meaning can always be extracted. It’s because of this nature that storytelling in marketing is so powerful, especially visual storytelling. Back in May this year (which only feels like a couple of weeks ago!), I wrote a blog...

Customer Experience Must be Part of Your Christmas Social Media Marketing Strategy

30% of Gen X and 48% of millennial consumers said they will be using social to find out about products to purchase during the holidays, according to Salesforce. Considering the stat above, it highlights the importance of your social media management at Christmas time. It may be a jolly time of the year, but it’s also a pivotal period for brands across the globe. Let’s get back to basics. If you walk into a supermarket and you experience brilliant customer care from the staff,...

UX & CX Tips to Christmasfy Your Website!

The UXmas of your website relies on more than the design. Good User Experience (UX) at Christmas relies on Customer Experience (CX) as well as the palpable aspects of web design. This may offend some of you, but Christmas decorations are pretty tacky. And there’s nothing wrong with that. But when it impacts the opinion of your users and customers, limits have to be set. You may allude to the fact that tweaking your website’s design is the best method to inject Christmas into your...

2 Key Influences to Consider Before Planning a Christmas Digital Marketing Strategy

There are many elements to planning a marketing strategy. But we have TWO key influences that are needed before jumping right in... Pigs in blankets, how do you make them? Unless you’re cheating with frozen pigs in blankets, you head to the supermarket and buy chipolatas and streaky bacon. Then what, settle down to eat them? Not quite… Preheat the oven to 200C/400F/Gas 6. Thinly slice the streaky bacon in half across. Wrap each bacon strand around a chipolata and secure...

“Digital Marketing at Christmas” – An Early Christmas Treat!

Can you hear that? That's the faint sound of bells jingling (already!). Yes, it's that time of the year again, and boy do we have an early Xmas treat for you!   Download our eBook   Christmas is a fantastic opportunity for brands across the world to flex their creative muscles and alter the way in which they’re connecting with their customers. There’s no other time quite like it, so it's a great opportunity to express yourselves and show off your personality! Unwrap...

Something has changed at EC…

Drumroll please... It’s all go here at EC at the moment. Along with two new team members, we’ve got a whole new look! Our eagle eyed clients, friends, readers and followers will have noticed the change to our image, particularly across our website and social media pages. But if not, then take a look at our site, blogs and social pages to see it… or read on to find out more about the brand, how it was created and why we made the change. Reinventing the EC brand Over the past...

Icons in Design

Icons in Design - Why They’re So Damn Useful! Have you seen an icon today? I bet you have - they’re everywhere! We see them every single day, and sometimes, we might not even realise we’ve seen one. That’s the beauty of them - we might not register that it’s an icon we’re looking at, but we’re still able to take valuable information from it. Why you should take advantage of icons online. Icons are very handy when it comes to designing a website, especially when...