Insights

“Digital Marketing at Christmas” – An Early Christmas Treat!

Can you hear that? That's the faint sound of bells jingling (already!). Yes, it's that time of the year again, and boy do we have an early Xmas treat for you!   Download our eBook   Christmas is a fantastic opportunity for brands across the world to flex their creative muscles and alter the way in which they’re connecting with their customers. There’s no other time quite like it, so it's a great opportunity to express yourselves and show off your personality! Unwrap...

Something has changed at EC…

Drumroll please... It’s all go here at EC at the moment. Along with two new team members, we’ve got a whole new look! Our eagle eyed clients, friends, readers and followers will have noticed the change to our image, particularly across our website and social media pages. But if not, then take a look at our site, blogs and social pages to see it… or read on to find out more about the brand, how it was created and why we made the change. Reinventing the EC brand Over the past...

Icons in Design

Icons in Design - Why They’re So Damn Useful! Have you seen an icon today? I bet you have - they’re everywhere! We see them every single day, and sometimes, we might not even realise we’ve seen one. That’s the beauty of them - we might not register that it’s an icon we’re looking at, but we’re still able to take valuable information from it. Why you should take advantage of icons online. Icons are very handy when it comes to designing a website, especially when...

Competition in UX

Competition in UX - How You Can Come Out on Top! There is an influx of competition in the digital world, especially revolving around User Experience (UX). Let’s focus on how user experience is used to create clarity and good experiences. Around five-thousand years ago, the wheel was invented. It wasn't perfectly spherical, but it served a purpose. Over the next thousand years it was carved, smoothed and repurposed. Originating as a potter’s wheel, humans started to use it for other...

Meet Our New Studio Manager, Jodie!

By day she's our Studio Manager, but by night (Monday evenings and weekends) she's dodging dodgeballs! Jodie joins the team with a passion for tech and years of experience in the industry! Having studied Business Information Technology at the University of Portsmouth, Jodie graduated with a First Class Honours degree. It was on a work placement in cloud computing that Jodie discovered her passion for tech, and after graduating, she decided to continue on this career path. Since...

Meet Our New Junior Designer, Kellie!

It's official, Woody has a design buddy! Kellie joins our team with digital marketing experience and a flair for design. Kellie started out with a digital marketing apprenticeship and soon became an account manager in website design at her previous agency. She worked with various graphic designers, which in turn made her hungry to add digital design to her digital marketing expertise. From there, Kellie built a portfolio of design work and worked closely with the designers to gain as...

Content Marketing: Missed Opportunities & How to Overcome Them!

Generating new content ideas isn’t easy. Discovering a topic that is both interesting for your audience and offers them something unique to read is tremendously difficult; especially when you’re writing week-on-week. The title of this chapter in the series sounds more like the title of a Harry Potter book. I assure you, it's all about content. This is for those of you who have an amazing content idea, only to discover it's been stolen or done before. Kind of like the HP franchise...

Content Marketing: Target Audience & How to Please Them!

Content marketing will make or break your marketing strategy. That’s all very well us saying that, but how can you develop said content strategy? You should start by focussing on the people that will benefit and appreciate your content. Be warned, this chapter is not for the faint hearted. This is an in-depth look into your target audience – where every marketing strategy should start. Recap: what is content marketing? As explained in chapter 1: "Content Marketing: Its Definition...

Content Marketing: Its Definition & Why it’s so Important!

A classic introduction to any series - the definition of what we're going to be talking about. Many of you will have your own idea on what 'Content Marketing' is. This intro will make sure we're all on the same page and ready to dive deeper into content marketing! Hello and welcome to the first chapter of EC’s Content Marketing: The Series. Many people have a different opinion of what content marketing entails. This first instalment will cement your understanding of what content...

Introducing “Content Marketing: The Series”

Our latest blog series, "Content Marketing: The Series" focusses on all things content, marketing, marketing content and content marketing. This is the content marketing series that you need to understand content marketing and learn how best to plan your own strategy. But it's not all about content marketing, it focusses on many aspects of marketing. You will however see the importance of content in everything you do! Who is this series for? Anyone looking to market something. Whether...