Insights

Customer Experience Must be Part of Your Christmas Social Media Marketing Strategy

30% of Gen X and 48% of millennial consumers said they will be using social to find out about products to purchase during the holidays, according to Salesforce. Considering the stat above, it highlights the importance of your social media management at Christmas time. It may be a jolly time of the year, but it’s also a pivotal period for brands across the globe. Let’s get back to basics. If you walk into a supermarket and you experience brilliant customer care from the staff,...

UX & CX Tips to Christmasfy Your Website!

The UXmas of your website relies on more than the design. Good User Experience (UX) at Christmas relies on Customer Experience (CX) as well as the palpable aspects of web design. This may offend some of you, but Christmas decorations are pretty tacky. And there’s nothing wrong with that. But when it impacts the opinion of your users and customers, limits have to be set. You may allude to the fact that tweaking your website’s design is the best method to inject Christmas into your...

2 Key Influences to Consider Before Planning a Christmas Digital Marketing Strategy

There are many elements to planning a marketing strategy. But we have TWO key influences that are needed before jumping right in... Pigs in blankets, how do you make them? Unless you’re cheating with frozen pigs in blankets, you head to the supermarket and buy chipolatas and streaky bacon. Then what, settle down to eat them? Not quite… Preheat the oven to 200C/400F/Gas 6. Thinly slice the streaky bacon in half across. Wrap each bacon strand around a chipolata and secure...

“Digital Marketing at Christmas” – An Early Christmas Treat!

Can you hear that? That's the faint sound of bells jingling (already!). Yes, it's that time of the year again, and boy do we have an early Xmas treat for you!   Download our eBook   Christmas is a fantastic opportunity for brands across the world to flex their creative muscles and alter the way in which they’re connecting with their customers. There’s no other time quite like it, so it's a great opportunity to express yourselves and show off your personality! Unwrap...

Something has changed at EC…

Drumroll please... It’s all go here at EC at the moment. Along with two new team members, we’ve got a whole new look! Our eagle eyed clients, friends, readers and followers will have noticed the change to our image, particularly across our website and social media pages. But if not, then take a look at our site, blogs and social pages to see it… or read on to find out more about the brand, how it was created and why we made the change. Reinventing the EC brand Over the past...

Icons in Design

Icons in Design - Why They’re So Damn Useful! Have you seen an icon today? I bet you have - they’re everywhere! We see them every single day, and sometimes, we might not even realise we’ve seen one. That’s the beauty of them - we might not register that it’s an icon we’re looking at, but we’re still able to take valuable information from it. Why you should take advantage of icons online. Icons are very handy when it comes to designing a website, especially when...

Competition in UX

Competition in UX - How You Can Come Out on Top! There is an influx of competition in the digital world, especially revolving around User Experience (UX). Let’s focus on how user experience is used to create clarity and good experiences. Around five-thousand years ago, the wheel was invented. It wasn't perfectly spherical, but it served a purpose. Over the next thousand years it was carved, smoothed and repurposed. Originating as a potter’s wheel, humans started to use it for other...

Meet Our New Studio Manager, Jodie!

By day she's our Studio Manager, but by night (Monday evenings and weekends) she's dodging dodgeballs! Jodie joins the team with a passion for tech and years of experience in the industry! Having studied Business Information Technology at the University of Portsmouth, Jodie graduated with a First Class Honours degree. It was on a work placement in cloud computing that Jodie discovered her passion for tech, and after graduating, she decided to continue on this career path. Since...

Meet Our New Junior Designer, Kellie!

It's official, Woody has a design buddy! Kellie joins our team with digital marketing experience and a flair for design. Kellie started out with a digital marketing apprenticeship and soon became an account manager in website design at her previous agency. She worked with various graphic designers, which in turn made her hungry to add digital design to her digital marketing expertise. From there, Kellie built a portfolio of design work and worked closely with the designers to gain as...

Content Marketing: Missed Opportunities & How to Overcome Them!

Generating new content ideas isn’t easy. Discovering a topic that is both interesting for your audience and offers them something unique to read is tremendously difficult; especially when you’re writing week-on-week. The title of this chapter in the series sounds more like the title of a Harry Potter book. I assure you, it's all about content. This is for those of you who have an amazing content idea, only to discover it's been stolen or done before. Kind of like the HP franchise...