Most web writers are quick to point out the fact that having an online presence is vital and that it can make you more money. Of course, saying how important it is to have an online presence is key. But the question remains, how can you boost your online sales?
Well, this is what we’re going to shine a light on today.
Out of our 10, there are 2 fundamental points we must begin with.
The first two in our list are not really ‘ways’ to boost online sales, they’re more like expectations you should have if you really want to succeed.
First – invest time.
Before we start throwing various ‘ways’ at you, we must highlight this first point – you are required to devote time into managing, improving and updating your online presence. If you don’t, then you will fail to reap the rewards of being online.
As you will see in this blog, there is a great variety of processes to implement into your daily online regime. Time is of the essence, and succeeding online requires patience.
Secondly – be prepared to invest money.
The process of joining the World Wide Web does require financial investment, especially if you want to succeed. Everyone begins by creating a website and then you’re left to inject time into marketing it.
But there’s much more to this, and we’ll go into some of this in our other 8 ways below.
Of course, you can build a website yourself, but if you’re not a skilled web designer or developer, then will you be doing your business justice? Consider this your first of many investment dilemmas: do you work with a professional web design and development company or not?
Now, let’s move onto the remaining 8 ways to boost sales online!
Invest in the right things.
Investing money is a ‘sacrifice’ you must make to succeed, but make sure you’re investing in the right things. The types of investments you may need to make include hiring a professional web designers or web design company, an experienced graphic designer, or a project manager.
Test and optimise your website.
If you’re going to create a website, then you need to ensure it performs – and you can test this by… well, literally testing your website!
Does it load quickly? Does every call to action and button or feature on the site work? Can you easily view all aspects of the website?
Don’t just test it once, test it regularly – you can then keep your website performing to the highest standard.
Speaking of optimisation, don’t ignore SEO!
Optimising the performance of your website is one thing, but optimising it so that it appears high in search engines should be a fundamental process in increasing your website’s exposure.
Through Search Engine Optimisation, you can attract the right people to your website by marketing your website for the keywords and search phrases that suit your business and e-commerce website.
Create sales funnel.
If you have an e-commerce website, then you need to ensure that you take your visitors down a natural sales funnel. Don’t be forceful, your users need to be able to follow the journey and make the decision for themselves – to buy, enquire or leave.
Offer free benefits.
Everyone loves a free benefit. If you can allow it, why not create special deals for your customers? The types of benefits you can offer could include free delivery, a buy-one-get-one-free deal, or a limited time only sale – these ideas work a treat!
Carry out research.
Look at your competitors and to see what they’re currently doing. And if you can, why not take a look at what customers are searching on your website – you might find that there’s a high demand for a product or service you don’t offer (yet).
Manage your social media profiles… well!
Being active on social media is the equivalent to keeping active for your health, it must be done!
There are many users who discover businesses through Facebook, Twitter, Instagram and LinkedIn, this is why you must be active on it. If the last time you posted was January 2014, then users will be less inclined to find out more about you. Every online profile you have is judged, not just your website.
Be inventive, current and coherent.
No one likes a copycat. In everything you do, make sure it has your own spin on it. Be creative, be inventive and be coherent.
Do you need some support to increase online sales and enquiries?
Well, you’re in the right place!
If you would like support with your online journey – whether you have a website or not, then we can help.
Get in touch today by arranging a call with us via email to firstname.lastname@example.org, or by calling 01483 779746.