Articles from January 2018

View all notes articles

Equals Creative is a Finalist in the Surrey Digital Awards 2018!

Under the category ‘Best Website: Marketing & Creative’, we have been selected to compete in the Surrey Digital Awards final on March 15th 2018! It started out like any other Monday morning – emails to catch up on and caffeine to be had. But it all changed when we received some news from the Surrey Digital Awards. We had been named finalists for the Best Website in Marketing & Creative category! We’re thrilled to be in the running for this prestigious award, and...

Site Speed is Becoming a Major Ranking Factor for Mobile Search Results!

Google’s “Speed Update” will see page speed becoming a major ranking factor in mobile search results from 2018 and beyond! It was only last week Google announced the major change to mobile ranking factors, but it’s caught the attention of digital marketers, designers and developers worldwide. Site speed has always been a major influence in providing the best online experience for users on both desktop and mobile, but it’s never been an official ranking factor on...

Our New Medium Series Shows The Best & Worst UX Design Online!

Here at EC, we're always exploring the web to see the good and the bad of UX design. By doing this, you can learn a great deal about what works and what doesn't when it comes to a website's user experience. Putting our hobby into practice Although we enjoy analysing a website's UX design, we saw our hobby as a great opportunity to showcase to anyone (trained or untrained in UX) good and bad UX examples. Our first Medium series, the "UX Observation Series", presents UX design examples...

Use Website Links to Improve Usability

Website links (hyperlinks & anchor texts) are most associated with being a method for improving your SEO through link building. It’s a common SEO practice to build a site architecture through increasing your links to specific site pages across your site. However, we’re not focussing on SEO, we’re looking at how hyperlinking can help to improve the usability on your website. Web links improve usability and navigation By adding links throughout your website, you can help...

Digital Marketing New Year’s Resolution – What’s Yours?

Happy New Year everyone! Whether you’re spending the day resting your head or you’re already out and about making the most of the new year, there’s no better time to look ahead and come up with your New Year’s resolution. Maybe you’re going to spend more time with family and friends, play more sports or even attempt to diet. Once you have your own New Year’s resolution, you can then come up with your own digital marketing New Year’s resolution. Determine your New...