Articles from February 2018

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There’s no need to be afraid of Paid Ads on Google!

When I started my job at Equals Creative, I explained to my friends and family what my role involved. “I help clients become more visible online,” blank faces followed. “My job is to make sure that our clients appear on places like Google when customers search for things.” I briefly explained SEO, but this was somewhat lost – meta descriptions don’t make for thrilling dinner party conversations. But what sparked more of a debate was the emergence of PPC Ads amongst the...

EC Curry Club: Red Rose vs The Guildford Spice

Hello and welcome to our first EC Curry Club blog post! The first rule of EC Curry Club is: You must eat curry once a month. The second rule of EC Curry Club: You MUST EAT CURRY once a month. Third rule of EC Curry Club: If someone yells stop, goes limp or taps out, they can stop eating their Vindaloo. Fourth rule: The whole EC team goes to the elected curry house. Not quite Fight Club, but you get the idea. What is EC Curry Club? EC Curry Club is an exclusive group...

Don’t Write Your Website Content for Humans or Bots!

We’ve told you previously to “write for humans, not search bots”. Now we’re backtracking. We say DON’T write for humans or bots! That’s right, you’re not writing for humans or bots. So, who the hell are we writing for? You’re probably visualising a dog with glasses and a tie using its laptop or phone to read your website. Clearly this isn’t the case. Firstly, a dog doesn’t own a phone or laptop, and secondly, dogs can’t read! We are still writing web content...