Articles from March 2018

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SEO – It’s Better With Meta 2.0!

On the 29th of September 2017, I published a blog concerning the best practise of writing meta for your website – fittingly titled “SEO – It’s Better With Meta”. Little did I know that Google would change this. Please welcome, SEO – It’s Better With Meta 2.0! My last meta blog is now out of date, so I have taken it upon myself to update you guys on how you should be writing your meta and what Google’s update at the end of last year means for you. If you were fortunate...

Facebook’s Current Data Security Concern Should Prompt Businesses to Reflect

The world of Facebook is going through a turbulent period. This, above all else, is a timely reminder for businesses to review their own data collection, storage and distribution methods in time for GDPR! There has been some breaking news recently. No, we're not referring to the Ant McPartlin drink driving case, we're speaking about the current data scandal at Facebook! What's happening at Facebook? Facebook is essentially being investigated about how their data is being harvested and...

Digital Marketing – The Industry for Budding Writers

Here’s my progress from writing student to digital marketing copywriter and content writer. Whether you’re a passionate writer studying at university, or a wordsmith who wishes to write full-time, I suggest you explore the opportunity to become a writer in the digital marketing sector. I remember the days when I was studying Creative Writing with English Language & Communications at Kingston University back in 2012. The only thing I knew when I graduated from college was that...

The Glass Box Concept – How Are You Portraying Your Business Online?

They say you shouldn’t judge a book by its cover, but the reality is, people do; and they’re intrigued by what they see. Not only in the digital agency sphere, but companies across the globe are being judged on a daily basis; whether it’s on their appearance or the quality of their products and services. But more now than ever, customers have an inside view of your business – which is essentially the concept of the ‘glass box’. Your business’ walls are becoming more and more...