Articles from May 2018

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Stagecoach Online User Experience – Buying a Ticket!

Buying a bus ticket is easy, right? Not on the Stagecoach website!  Three of us at the EC office have bought a monthly bus pass online for the Artington Park & Ride service into Guildford, but it wasn’t easy. This is the typical route we all took to buy a ticket. Homepage It  doesn’t look too bad, does it? You're presented with a number of options right away. Clear as day too. For us buying a ticket, it made sense to move through to...

Visual Storytelling Online – It’s Opened New Possibilities To Tell Your Story!

Storytelling in marketing as a whole has always been a key factor. After all, people love stories. As an avid writer who has written and published books on Amazon, I wanted to focus on ‘visual storytelling’ online and the opportunities it presents to marketers. It’s an instinct for humans to depict stories – whether it’s a photo they're looking at or a sentence, there’s always a deeper meaning within it. Because of this nature, it opens up many great opportunities for us...