Articles from November 2018

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Customer Experience Must be Part of Your Christmas Social Media Marketing Strategy

30% of Gen X and 48% of millennial consumers said they will be using social to find out about products to purchase during the holidays, according to Salesforce. Considering the stat above, it highlights the importance of your social media management at Christmas time. It may be a jolly time of the year, but it’s also a pivotal period for brands across the globe. Let’s get back to basics. If you walk into a supermarket and you experience brilliant customer care from the staff,...

UX & CX Tips to Christmasfy Your Website!

The UXmas of your website relies on more than the design. Good User Experience (UX) at Christmas relies on Customer Experience (CX) as well as the palpable aspects of web design. This may offend some of you, but Christmas decorations are pretty tacky. And there’s nothing wrong with that. But when it impacts the opinion of your users and customers, limits have to be set. You may allude to the fact that tweaking your website’s design is the best method to inject Christmas into your...

2 Key Influences to Consider Before Planning a Christmas Digital Marketing Strategy

There are many elements to planning a marketing strategy. But we have TWO key influences that are needed before jumping right in... Pigs in blankets, how do you make them? Unless you’re cheating with frozen pigs in blankets, you head to the supermarket and buy chipolatas and streaky bacon. Then what, settle down to eat them? Not quite… Preheat the oven to 200C/400F/Gas 6. Thinly slice the streaky bacon in half across. Wrap each bacon strand around a chipolata and secure...

“Digital Marketing at Christmas” – An Early Christmas Treat!

Can you hear that? That's the faint sound of bells jingling (already!). Yes, it's that time of the year again, and boy do we have an early Xmas treat for you!   Download our eBook   Christmas is a fantastic opportunity for brands across the world to flex their creative muscles and alter the way in which they’re connecting with their customers. There’s no other time quite like it, so it's a great opportunity to express yourselves and show off your personality! Unwrap...