Articles from December 2018

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The Power of Visual Storytelling at Christmas

Storytelling is powerful in the world of marketing, especially at a booming commercial period like Christmas! It’s an instinct for humans to depict stories - whether it’s a photograph they’re looking at, a sentence, or even some clouds in the sky, a deeper meaning can always be extracted. It’s because of this nature that storytelling in marketing is so powerful, especially visual storytelling. Back in May this year (which only feels like a couple of weeks ago!), I wrote a blog...