Has your business just entered the competitive online world with a new or re-developed website? Then you’ll need to ensure that your website doesn’t fall between the cracks and go tumbling down the search engine result pages. The depths past page 2 can be difficult to come back from!
If you’re well read on the topic of Search Engine Optimisation (SEO), then you will know that SEO requires time, dedication and patience. Nothing ever happens overnight.
Even though we are going to give you tips on how to rank on Google quickly, our recommendations will not guarantee that you get to page one immediately. You will have to work a lot harder for that, but this is a good starting point.
Google IS the biggest search engine in the world.
It’s no secret that Google is the biggest search engine in the world. It’s a global search engine which is used by billions of people every single day.
Internet Live Stats reports that Google now processes over 40,000 search queries every second. That’s impressive enough, but with this stat, it shows that Google actually completes 3.5 billion searches every day, and 1.2 trillion searches per year worldwide.
If you want your website or business to succeed, you need to be present on Google and easily discoverable. If you’re not, then you are losing out on a huge amount of potential customers who will be choosing your competition instead.
The 5 key steps to swiftly improve your chances of being found on Google.
Although all optimisation work takes time, you can immediately help make your website easily discoverable by completing and mastering a few processes.
Submit your website to Google.
Search engines are constantly crawling the internet to collect information to help you find the answers you need. This means that they’re indexing millions of web pages every single day.
Even without submitting your website to Google, it will more than likely find and rank your website on its own. But the longer you wait, the less exposure your website could be receiving.
Speed up the process by submitting your website to Google. The faster your web pages are indexed the better results you will gain from your SEO.
Do ensure that your website is finished before submitting though.
Plan and research your keywords.
Keywords are a critical ingredient in your SEO journey – they’re the jam to your Victoria sponge!
Planning and research is a necessity when you choose your keywords. If you know your industry extremely well, then you can begin the process by sitting down and visualising yourself as a customer looking for your website. What phrases and words would you search? That’s the main consideration you need to have when choosing your keywords.
Once you have some keywords, search them. See what you’re up against. As well as your own research, do utilise the assistance of the best keywords tools online. Some of which include Google’s Keyword Planner, SEMrush’s Keyword Tools, and even Moz’s Keyword Explorer – you can view the analysis, competitiveness, and suggestions made from your keywords and website.
Produce fresh and relevant content.
This can be completed either before or after your keyword research. Content plays a big role in SEO, so ensuring you write relevant and engaging content is the key.
You can achieve this by naturally writing about your business and the services and products you provide. The aim is to persuade a site visitor why they should use your services, but there’s no need to literally tell them, show them instead!
How? Well, you can speak about your business, your team, your services, and your products to show why you’re different.
Not only is the substance of the content key, but having your keywords within the content will also help achieve better rankings on Google. But don’t go overboard.
Work on your site’s meta.
A website’s meta is a great way to quickly get your site moving up the rankings.
As I said, content is very important, but the meta to accompany your website is vital too. Your meta is a snippet of text which gives Google and users an insight into your website and business. You need to be able to grab the attention of a user, as well as tell Google what your website and each specific web page is about.
Meta is required on each page of your website, so do ensure you go through your website and add your meta titles and descriptions.
Utilise social media.
Social media profiles on Facebook, Twitter, Instagram and LinkedIn are all discoverable on Google. If you want to be found on Google, then you need to make social media profiles. You can be found through them!
If you create multiple social media profiles, then link to your website on your profiles. Although you will have some information about your website, people will still want to view your website, so do direct them to it.
Another point worth mentioning about social media is that if you have a profile, you need to be regularly updating it. There is nothing worse than an out of date Facebook, Twitter, LinkedIn or Instagram page which last had a post back in 2015.
Completed all of these? That’s a good start.
Our steps are simply a starting point for your SEO journey. Strap yourselves in, you’re in for one hell of a ride!
If time is the problem – as it so often is – then do consider working with us. Our team of SEO experts would be more than happy to guide your website through the fiercely competitive voyage of accomplishing page one rankings on Google.