Articles by Ellie Robertson

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Customer Experience Must be Part of Your Christmas Social Media Marketing Strategy

30% of Gen X and 48% of millennial consumers said they will be using social to find out about products to purchase during the holidays, according to Salesforce. Considering the stat above, it highlights the importance of your social media management at Christmas time. It may be a jolly time of the year, but it’s also a pivotal period for brands across the globe. Let’s get back to basics. If you walk into a supermarket and you experience brilliant customer care from the staff,...

2 Key Influences to Consider Before Planning a Christmas Digital Marketing Strategy

There are many elements to planning a marketing strategy. But we have TWO key influences that are needed before jumping right in... Pigs in blankets, how do you make them? Unless you’re cheating with frozen pigs in blankets, you head to the supermarket and buy chipolatas and streaky bacon. Then what, settle down to eat them? Not quite… Preheat the oven to 200C/400F/Gas 6. Thinly slice the streaky bacon in half across. Wrap each bacon strand around a chipolata and secure...

301 Redirects – Are They The Best Solution?

Many search engine optimisers love to throw in a 301 redirect when an opportunity presents itself. But is that the best practice for your SEO and site’s performance? What is a redirect? You’re driving along and the road you usually use has been closed, forever! However, there is a new road and the diversion takes you to it. This is essentially what a redirect is. A redirect is something which can send both users and search engines to a different URL from the originally requested...

There’s no need to be afraid of Paid Ads on Google!

When I started my job at Equals Creative, I explained to my friends and family what my role involved. “I help clients become more visible online,” blank faces followed. “My job is to make sure that our clients appear on places like Google when customers search for things.” I briefly explained SEO, but this was somewhat lost – meta descriptions don’t make for thrilling dinner party conversations. But what sparked more of a debate was the emergence of PPC Ads amongst the...

Do you have a free Google listing? Find out more about Google My Business!

SEO today requires a great deal of work and essentially comes down to research, strategy and execution. There’s a variety of things you can be doing to improve the presence of your website online, and one of the techniques is ensuring your business’ website has its own free Google listing. This can be created through ‘Google My Business’. What is Google My Business? Google My Business is a free listing on Google for your business and website. It makes it easy for business...

Changes to Twitter – The Introduction of a ‘Save For Later’ Button and Double the Tweet Characters!

When you come across a great tweet and you want to show your appreciation, what do you do? Give it a like? Leave a comment? Retweet it? Soon you could have another option to appreciate and remember a tweet you really liked! Twitter is known for their openness to accept feedback from their user. The last suggestion made by Twitter users was an edit button (admittedly, we haven’t seen this develop much), but now the latest suggestion is the call for a ‘Save For Later’ button on all...

Voice search – should it be part of your SEO strategy?

Voice search is growing, so it has to be an aspect of your SEO, surely? Well, not everyone considers voice search when it comes to optimising a website. Equally, not everyone uses voice search, but many people are beginning to use it. How are you using voice search? I’m sure we can all agree that we have used our voice command system on our smartphones for some reason – even if it is to ask Siri or Cortana a funny question to gain a witty response. However, more people are...

Pay-Per-Click Marketing – What is it and what do you need to know?

Do you know what Pay-Per-Click advertising is? If so, do you know how to use it to its full effect? By optimising your PPC advertising, you can expect an increase in new site visitors and business. PPC is about being clever in your targeting and funding. We all want to be listed on the first page of any search engine for the most competitive keywords and search phrases, but in doing so, you will seriously deplete your funds. PPC requires a strategy and it requires basic knowledge so that...

Quick-Fire Tips to Improve Your Social Media Presence

The world of social media is simply enormous. If you don't have a social media profile, then you're considered to be as mysterious as someone who is yet to see Game Of Thrones - which is also extremely rare, as rare as a unicorn sighting. If you don't have a regular profile on any social media platform for domestic reasons, then you more than likely have one for your professional profile or company page. Let's just give a little bit of background so that you can relate and introduce our...