Articles by Harry East

View all notes articles

Facebook’s Current Data Security Concern Should Prompt Businesses to Reflect

The world of Facebook is going through a turbulent period. This, above all else, is a timely reminder for businesses to review their own data collection, storage and distribution methods in time for GDPR! There has been some breaking news recently. No, we're not referring to the Ant McPartlin drink driving case, we're speaking about the current data scandal at Facebook! What's happening at Facebook? Facebook is essentially being investigated about how their data is being harvested and...

Equals Creative is a Finalist in the Surrey Digital Awards 2018!

Under the category ‘Best Website: Marketing & Creative’, we have been selected to compete in the Surrey Digital Awards final on March 15th 2018! It started out like any other Monday morning – emails to catch up on and caffeine to be had. But it all changed when we received some news from the Surrey Digital Awards. We had been named finalists for the Best Website in Marketing & Creative category! We’re thrilled to be in the running for this prestigious award, and...

Digital Marketing New Year’s Resolution – What’s Yours?

Happy New Year everyone! Whether you’re spending the day resting your head or you’re already out and about making the most of the new year, there’s no better time to look ahead and come up with your New Year’s resolution. Maybe you’re going to spend more time with family and friends, play more sports or even attempt to diet. Once you have your own New Year’s resolution, you can then come up with your own digital marketing New Year’s resolution. Determine your New...

Attention Digital Marketers – This is How GDPR Will Affect Your Website

It may seem like a while until the new GDPR EU regulations take effect, but it’ll soon creep up on you. In this blog, we’re taking a look at how GDPR will affect your website and what steps you should take to become compliant sooner rather than later. Before we jump straight into speaking about how GDPR will affect your website, you need to know exactly what GDPR is and how it will not only affect your digital marketers and websites, but how it will affect businesses across the...

10 Ways to Boost Online Sales

Most web writers are quick to point out the fact that having an online presence is vital and that it can make you more money. Of course, saying how important it is to have an online presence is key. But the question remains, how can you boost your online sales? Well, this is what we’re going to shine a light on today. Out of our 10, there are 2 fundamental points we must begin with. The first two in our list are not really ‘ways’ to boost online sales, they’re more like...

7 ways live chat can make or break your business

A live chat feature on any website can be extremely valuable in respect to business and customer service. As great as it is, it can also be extremely problematic should you not devote enough time and training to administer it. 1. Customers love live chat. The convenience of chat is why people love it. In a stat quoted by ICMI from Harris Research, “53% of customers would prefer to use online chat before calling a company for support.” This shows how significant live chat is for your...

Small Businesses are Missing a Great Deal of Commerce from the Online Market!

https://soundcloud.com/equalscreative/paypals-survey-and-what-small-businesses-can-learn It was only yesterday that the Independent released a story about how small businesses in the UK are missing out on billions of pounds worth of mobile shopping. The reason? Because their websites aren’t optimised for mobile users. Shoppers are predicted to double the amount they spend on their mobile devices to a staggering £27bn this year. The figure is expected to continue growing, so much...

How the ‘notch’ on the iPhone X could be a UX designer’s worst nightmare

The world went crazy for the reveal of the brand new iPhone, and it was no surprise that the occasion was witnessed by millions of people across the globe. Philip Schiller had the pleasure of once again standing in front of everyone to talk about the all the new and amazing features that the new iPhone provides. But the one part of the iPhone that caught every UX designer’s eye was the ‘notch’ on the phone’s screen. What is the notch? The new iPhone X boasts a sensational...

Are You Looking to Launch a New Digital Product? Here’s Why You Need to Complete User Testing!

Would you launch something without testing if it worked first? Consider this, would the new contestants on Channel 4’s ‘The Great British Bake Off’ have entered the bake off tent without testing their recipes and ideas beforehand? Of course not, and it shouldn’t be any different for businesses looking to launch a new digital product. Testing your digital ideas and products in advance is key and is often the difference between success and failure. Digital product testing requires...

5 Considerations When Choosing a Digital Marketing Agency

We’re all busy people, so when it comes to balancing between providing a service and improving your outreach, the latter is what usually becomes a little abandoned. Utilising external support is often the way forward - it allows you to tune your focus on other aspects of the business and spread your time effectively. In the case of digital marketing, outside support is often the solution to improving your online presence. The main fear though is choosing a digital marketing company that...