Articles by Harry East / Page 2

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We’re Hiring Again! | New Account Executive

We’re looking for a new Account Executive Now is the time to get involved with a driven and rapidly growing digital marketing agency. A rare opportunity has opened up to join a team of incredibly passionate and driven people, working together to convert users into lifelong customers. Equals Creative is a digital marketing agency based in Farnborough, Hampshire, established in 2011, we offer clients a range of digital marketing services. We service a variety of clients across multiple...

Equals Creative welcome a new Digital Marketing Assistant to the team!

Here at ECHQ we are always on the lookout for creative talent to join our growing team of digital professionals. We are excited to welcome Suzie, our new Digital Marketing Assistant to ECHQ. A bit of a social butterfly, Suzie has always had a passion for the written word and the way in which we communicate. When she’s not in the office Suzie enjoys reviewing live music, blogging and spontaneous trips away.   “After studying for a degree in Magazine Journalism I wanted...

We’re Hiring | Digital Marketing Assistant

We're looking for a new Digital Marketing Assistant We’re a driven and rapidly growing digital marketing agency scouting for a new Digital Marketing Assistant. This is a rare opportunity to join a team of incredibly passionate and driven people, working together to deliver outstanding results on our digital marketing projects. Equals Creative is a digital marketing agency based in Farnborough, Hampshire, established in 2011, servicing a range of clients across multiple industries,...

Designing a New Website for OURSELVES

Well first up, as an agency that specialises in building websites, it better be good! Designing a New Website - how to get started! We started our web project just as we would start any web project, by analysing our requirements to create a specification document. The usual questions like, what are we trying to achieve from the website, how do we want to be represented online, and what do we want our potential customers to do on the website. 3 simple questions, with 3 supposedly...

Facebook advertising, is it the best use of your marketing budget?

Why aren’t we getting the response we need from our Facebook campaign? When business owner Nick approached Equals Creative for advice on his company’s Facebook advertising, he was virtually tearing his hair out. “We’ve been running our ad for weeks and not getting the response we wanted. It’s the biggest platform; everyone is on Facebook. We’ve got to have a presence if we’re going to compete digitally with our competitors. It works well for other businesses, how complicated...

Online Business: Emotion in Web Design

We are influenced by emotion and in order to realise what potential emotions a website can bring we must understand how we get emotion in web design. Emotion in web design   Emotion is an extremely important aspect of web design, because it enables you to create a real relationship with your visitors. If you can achieve an emotive response from them, they will remember the experience long after everything else. Typography portrays emotion just as much as an image or sound. There...

Uncovering the secrets of Pokemon GO: How to create powerful products online in 2016

Pokemon GO was the epitome of overnight success. Within days, the Pokemon GO effect had users across the world eagerly downloading the app on iOS or Android, endlessly prowling their hometown streets and congregating in public spaces with self-professed fellow Pokemon masters in search of the next Pokemon to capture. But with technical setbacks now plaguing the brand, player interest is plummeting; the initial hype disintegrating rapidly. Several questions are left to be answered. What...

We’re expanding..again! New Web Developer joins Equals Creative

As a thriving digital marketing agency we’ve been scouting for new web development talent to extend our creative and dynamic team. We’re delighted to welcome a new Web Developer to our highly skilled and talented development team. Web developer Piers joins us in response to the need for more development resource for our clients and to broaden our reach into new industries. Piers is the third new recruit to join Equals Creative this year, and has settled in fantastically already this...

Creating User Personas

You know your market. You know your target audience. It was one of the first things you addressed in your marketing strategy; you’d have been foolish not to spend good time and energy on defining your customer. So are you achieving – or at least headed for – world class UX? If this isn’t the case, we suggest you read on. We’ve all heard by now how creating user personas is fundamental to knowing your target market. In a climate where your users are heavily saturated in competing...

Website update: Celebrating with Cavity Dental Staff

Equals Creative are celebrating with dental staff agency Cavity Dental Staff this month! We built a website for Cavity Dental Staff to represent a company with a great culture, full of bright, happy people. In aid of National Smile Month we’ve made some changes to the Cavity Dental Staff website, including tailoring the home-page with fun and engaging animations. The changes have proved a success and have been well-received by Cavity Dental Staff. We’re happy we could help and look...