Articles by Tom Blake

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“Digital Marketing at Christmas” – An Early Christmas Treat!

Can you hear that? That's the faint sound of bells jingling (already!). Yes, it's that time of the year again, and boy do we have an early Xmas treat for you!   Download our eBook   Christmas is a fantastic opportunity for brands across the world to flex their creative muscles and alter the way in which they’re connecting with their customers. There’s no other time quite like it, so it's a great opportunity to express yourselves and show off your personality! Unwrap...

Something has changed at EC…

Drumroll please... It’s all go here at EC at the moment. Along with two new team members, we’ve got a whole new look! Our eagle eyed clients, friends, readers and followers will have noticed the change to our image, particularly across our website and social media pages. But if not, then take a look at our site, blogs and social pages to see it… or read on to find out more about the brand, how it was created and why we made the change. Reinventing the EC brand Over the past...

Content Marketing: Missed Opportunities & How to Overcome Them!

Generating new content ideas isn’t easy. Discovering a topic that is both interesting for your audience and offers them something unique to read is tremendously difficult; especially when you’re writing week-on-week. The title of this chapter in the series sounds more like the title of a Harry Potter book. I assure you, it's all about content. This is for those of you who have an amazing content idea, only to discover it's been stolen or done before. Kind of like the HP franchise...

Content Marketing: Target Audience & How to Please Them!

Content marketing will make or break your marketing strategy. That’s all very well us saying that, but how can you develop said content strategy? You should start by focussing on the people that will benefit and appreciate your content. Be warned, this chapter is not for the faint hearted. This is an in-depth look into your target audience – where every marketing strategy should start. Recap: what is content marketing? As explained in chapter 1: "Content Marketing: Its Definition...

Content Marketing: Its Definition & Why it’s so Important!

A classic introduction to any series - the definition of what we're going to be talking about. Many of you will have your own idea on what 'Content Marketing' is. This intro will make sure we're all on the same page and ready to dive deeper into content marketing! Hello and welcome to the first chapter of EC’s Content Marketing: The Series. Many people have a different opinion of what content marketing entails. This first instalment will cement your understanding of what content...

Introducing “Content Marketing: The Series”

Our latest blog series, "Content Marketing: The Series" focusses on all things content, marketing, marketing content and content marketing. This is the content marketing series that you need to understand content marketing and learn how best to plan your own strategy. But it's not all about content marketing, it focusses on many aspects of marketing. You will however see the importance of content in everything you do! Who is this series for? Anyone looking to market something. Whether...

Another Google Algorithm Update… Goddammit Google!

1st of August saw a Google ‘Search Quality Update’ that wiped out website rankings. Google were quick enough to give a reason behind it and explained how people can respond. Spoiler alert, there’s not much you can do. Read on to find out more. There's a twist to this update too! We were notified by our SEO software on the 2nd of August that a Google algorithm update had occurred. "Ok," we said, "it won't be too bad." We headed over to our SERP volatility sensor - which...

Foodstagram – Restaurants are Missing a Huge Opportunity

Foodstagramming – it’s the ‘done thing’ by many customers in restaurants. But how often do you see businesses encouraging customers to share their experience on Instagram? I’ve never seen it first-hand, which made me ask the question - are food businesses missing a trick here? It’s as if there are two pre-meal ritual options that some people like to complete before tucking into their dinner – praying or photographing their food. Instagramming your meal has become the...

Google’s ‘Speed Update’ has now been released – do you need to panic?

Our blog back in January, ‘Site Speed is Becoming a Major Ranking Factor for Mobile Search Results!’, gave us the opportunity to speak about… well, the title kind of gives it away… anyhow, 6 months down the line, the ‘Site Speed’ update has finally arrived. Let’s take a look and see what this means for mobile sites. Site speed has been a ranking factor on desktop for donkey’s years. And now it’s a ranking factor on mobile search too, hurrah! I made the point in my...

Stagecoach Online User Experience – Buying a Ticket!

Buying a bus ticket is easy, right? Not on the Stagecoach website!  Three of us at the EC office have bought a monthly bus pass online for the Artington Park & Ride service into Guildford, but it wasn’t easy. This is the typical route we all took to buy a ticket. Homepage It  doesn’t look too bad, does it? You're presented with a number of options right away. Clear as day too. For us buying a ticket, it made sense to move through to...