Articles by Woody Reeves

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UX & CX Tips to Christmasfy Your Website!

The UXmas of your website relies on more than the design. Good User Experience (UX) at Christmas relies on Customer Experience (CX) as well as the palpable aspects of web design. This may offend some of you, but Christmas decorations are pretty tacky. And there’s nothing wrong with that. But when it impacts the opinion of your users and customers, limits have to be set. You may allude to the fact that tweaking your website’s design is the best method to inject Christmas into your...

Competition in UX

Competition in UX - How You Can Come Out on Top! There is an influx of competition in the digital world, especially revolving around User Experience (UX). Let’s focus on how user experience is used to create clarity and good experiences. Around five-thousand years ago, the wheel was invented. It wasn't perfectly spherical, but it served a purpose. Over the next thousand years it was carved, smoothed and repurposed. Originating as a potter’s wheel, humans started to use it for other...

Keeping a Design Process as Focussed as Possible

Keeping a design process focussed is key, but how can you do so? Here are the three steps we take with our clients to focus their initial design ideas. 1. Focus is imperative in design. Introductory design meetings with clients can begin rather sporadic and jumbled. Everyone wants to lay out every single idea that comes to mind. We totally get it, you’re excited. Hell, we’re excited too, but there needs to be a structure to the design process, and a focus. We’ll listen to...

UX/UI Design Case Study: Melloo Subscription Page

When designing any web page, you should view it as an entry point to your website. After all, it could be your first point of contact with a customer. With this belief, you should ensure that each page effectively communicates your business, service or product to a user. Because we worked closely with Melloo, we knew how best to apply their brand into their website’s design. With the combination of their branding and their customer’s (teachers) typical browsing behaviour, we knew our...

New Drinks Bottle and Can Deposit Return Scheme – A Great Opportunity for Marketers

There’s been a lot of talk surrounding the new drinks bottle and can deposit return scheme. Although the new scheme is a great solution to cut waste and production of plastic, it’s also an opportunity for businesses and marketers to help to the cause and advertise their brand in the process. The idea behind this new scheme is that customers will have to pay a deposit when they buy drinks bottles and cans. They will however be able to get the money back by returning the container to...

The Glass Box Concept – How Are You Portraying Your Business Online?

They say you shouldn’t judge a book by its cover, but the reality is, people do; and they’re intrigued by what they see. Not only in the digital agency sphere, but companies across the globe are being judged on a daily basis; whether it’s on their appearance or the quality of their products and services. But more now than ever, customers have an inside view of your business – which is essentially the concept of the ‘glass box’. Your business’ walls are becoming more and more...

Brand design which offers maximum versatility

If you have seen our work or been reading our blog over the years, then you will have noticed the importance of brand design at our creative agency. It’s a significant aspect of the digital process with every one of our clients. Without a recognisable and quality brand, you will not be renowned for the class that your business possesses or can offer. What’s prompted us to write this blog about our branding work? At this time of the year, it’s a wonderful opportunity to alter your...

World Usability Day: The 5 Components of Usability

November 9th is World Usability Day… Happy Usability Day everyone! What do you like to do on World Usability Day? Review the user experience of your website? Design a website? Gather the family for a delicious roast? Or like us, do you enjoy reflecting on usability and exploring the 5 key components of usability? Let’s make sure we’re on the same page If you’re a novice in usability, then usability in web design focusses on designing a website to best suit your users. After...

Halloween Marketing: How we changed a brand for Halloween

Being a creative agency, it is always part of our strategy to think ahead in terms of marketing for every special occasion. Halloween is a wonderful occasion for businesses to embrace the themes of Halloween and apply them into their marketing and branding. The creation of a unique brand for Halloween. Because we have a team of the right creative individuals, it makes it very easy for us to bounce ideas off each other to conjure an exclusive Halloween themed brand for our clients. And this...

Have you optimised the images on your website?

A big part of web design relies on the aesthetics of it, and when you focus on the appearance of your website, your images are one of the focal points. Sourcing eye-catching and attractive pictures is the key, but optimising the images on your website is fundamental to improving your site’s performance. Why you need to optimise the images on your website. When a computer loads a website, do you know what its process is to present a single webpage? If you’re not entirely sure, then the...