Branding

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Something has changed at EC…

Drumroll please... It’s all go here at EC at the moment. Along with two new team members, we’ve got a whole new look! Our eagle eyed clients, friends, readers and followers will have noticed the change to our image, particularly across our website and social media pages. But if not, then take a look at our site, blogs and social pages to see it… or read on to find out more about the brand, how it was created and why we made the change. Reinventing the EC brand Over the past...

Visual Storytelling Online – It’s Opened New Possibilities To Tell Your Story!

Storytelling in marketing as a whole has always been a key factor. After all, people love stories. As an avid writer who has written and published books on Amazon, I wanted to focus on ‘visual storytelling’ online and the opportunities it presents to marketers. It’s an instinct for humans to depict stories – whether it’s a photo they're looking at or a sentence, there’s always a deeper meaning within it. Because of this nature, it opens up many great opportunities for us...

New Drinks Bottle and Can Deposit Return Scheme – A Great Opportunity for Marketers

There’s been a lot of talk surrounding the new drinks bottle and can deposit return scheme. Although the new scheme is a great solution to cut waste and production of plastic, it’s also an opportunity for businesses and marketers to help to the cause and advertise their brand in the process. The idea behind this new scheme is that customers will have to pay a deposit when they buy drinks bottles and cans. They will however be able to get the money back by returning the container to...

The Glass Box Concept – How Are You Portraying Your Business Online?

They say you shouldn’t judge a book by its cover, but the reality is, people do; and they’re intrigued by what they see. Not only in the digital agency sphere, but companies across the globe are being judged on a daily basis; whether it’s on their appearance or the quality of their products and services. But more now than ever, customers have an inside view of your business – which is essentially the concept of the ‘glass box’. Your business’ walls are becoming more and more...

Brand design which offers maximum versatility

If you have seen our work or been reading our blog over the years, then you will have noticed the importance of brand design at our creative agency. It’s a significant aspect of the digital process with every one of our clients. Without a recognisable and quality brand, you will not be renowned for the class that your business possesses or can offer. What’s prompted us to write this blog about our branding work? At this time of the year, it’s a wonderful opportunity to alter your...

Halloween Marketing: How we changed a brand for Halloween

Being a creative agency, it is always part of our strategy to think ahead in terms of marketing for every special occasion. Halloween is a wonderful occasion for businesses to embrace the themes of Halloween and apply them into their marketing and branding. The creation of a unique brand for Halloween. Because we have a team of the right creative individuals, it makes it very easy for us to bounce ideas off each other to conjure an exclusive Halloween themed brand for our clients. And this...

Reinvent your brand – Serif or Sans Serif?

There are many blog posts across the web that cover the topic of creating a brand and logo - we even wrote a blog post in August focussed on creating 'a killer logo for your business.' These types of blogs are very useful, however, we wanted to provide you with information that offers examples as well as explanations. We know that you understand how important your branding and logo is - it's one segment of your business that needs to be relatable, recognisable and eye-catching from the...

Branding, Web Design and Web Development for a New Primary Teaching Resources Website

We regularly update the case studies on our website. Of course, companies use case studies as a way to showcase their work and ability, but we like the thought of forming our very own memory bank of websites we’ve created in the form of case studies. It’s a section of the EC website we’re very proud of and we always enjoy reflecting on our projects. One of the latest projects we completed was the design and development of the newly branded primary school teaching resources website,...

How to Create a Killer Logo for Your Business

Our branding services here at Equals Creative have become one of the key ingredients to our digital marketing process. With many of our clients, one of the first recommendations we make is rebranding their business. Having a new website designed and developed for your business is one thing, but having a quality brand to assist you in designing your website is another. Whether you're new to the world of business or not, you will know that the branding of your business is a fundamental...

Useful Online Browser Tools

Everybody loves a shortcut, and here at Equals Creative, we use a juicy selection of web browser based tools to help speed us up through a day of design. Dimmy Club Dimmy is a website that allows you to place mockups into different screen types with the click of a button. You can even batch create mock-ups. This saves so much time! We use these to show clients what their website would look like on a real device, just for that extra wow factor. Unsplash Unsplash is a free image...