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5 Design tools for your 2017 toolbox

Chances are you’ve already got yourself a bunch of resources that you’re familiar with. If we look at the tools we use today and compare them to, say, five years ago, there are significant differences. So what does 2017 have to offer? We take a look at design tools and resources fit for your 2017 toolbox… Illusion.ai https://illusion.ai 2017 is the year of conversation. Illusion.ai allows users to design and apply conversational interfaces into web and mobile sites. There...

Web Design Thoughts: 2017 Part One

The Web Design Tip Book. It’s likely you have already broken one of your new year's resolutions, meaning it’s apparent that we’re well into the year; but is it time to turn back the clocks for web design? One of my new year's resolutions is to become an even better designer (one i haven’t broken), and after some thorough research, I have created a list of 2017 design trends that can help you do the same. It’s going to be a very interesting year for web, with former design...

Adobe Update 2017

We were intrigued to discover that Adobe released the Photoshop and Illustrator CC 2017 update earlier this month. Making some pretty significant changes to their product UI and tools, Adobe have allowed for a more seamless visual experience for designers. For digital marketing agencies like Equals Creative, small updates like this can have a big impact on our creative processes. We’re all ears when it comes to anything that helps us improve our workflow and the effectiveness with...

Online Business: Emotion in Web Design

We are influenced by emotion and in order to realise what potential emotions a website can bring we must understand how we get emotion in web design. Emotion in web design   Emotion is an extremely important aspect of web design, because it enables you to create a real relationship with your visitors. If you can achieve an emotive response from them, they will remember the experience long after everything else. Typography portrays emotion just as much as an image or sound. There...

Uncovering the secrets of Pokemon GO: How to create powerful products online in 2016

Pokemon GO was the epitome of overnight success. Within days, the Pokemon GO effect had users across the world eagerly downloading the app on iOS or Android, endlessly prowling their hometown streets and congregating in public spaces with self-professed fellow Pokemon masters in search of the next Pokemon to capture. But with technical setbacks now plaguing the brand, player interest is plummeting; the initial hype disintegrating rapidly. Several questions are left to be answered. What...

Popular UI trends in 2016

We’ve been writing recently about conversion rate optimisation and offered 3 Easy Tips to Improve your UX Design. But let’s not forget the critical role of the UI in the user’s decision-making process and overall experience. At Equals Creative, we keep a close eye on the latest and most popular UI trends; helping our clients to create the most intuitive user experiences. We review the UI trends of 2016 and offer our top tips for seamless UI design and optimum conversion. One: Big,...

Our tips to get the most from your business card design

Creating a business card isn’t as simple as merely placing your details and logo on a small piece of card…A business card isn’t a business card without contact information! Your name and business logo/name must be visible, along with a phone number and your email address. If you have space you can also add your business address, a fax number, and the business website. But remember, too much will clutter things up so when choosing what information to put on the front of your card, be...

The Google rebrand… should you rebrand?

“Nowadays, it’s not enough to just have an all-singing, all dancing logo. In 2015, it’s about how you can adapt a brand to fit every possible platform, across audio, visuals and in the flesh.” Re-branding your company is a daunting task at the best of times, even more so if you have a loyal following of users and a reputable brand which is well known for its appearance and logo style. For a company as well known and influential as Google you can only assume that any change...

Simple tips to make an awesome Facebook page for your business

No matter how big or small your business, creating an awesome Facebook page is a must! A basic Facebook page just won’t do, to really make a statement you need to inject a bit of personality into it. But how? The trick…creativity! First you’ll need to get yourself and AMAZING Cover Photo. To really make a statement with your cover photo it needs to be high quality, representative of your business and current. Cover images are should be 851 pixels wide by 315 pixels high. Anything...