Content Marketing: The Series

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Content Marketing: Missed Opportunities & How to Overcome Them!

Generating new content ideas isn’t easy. Discovering a topic that is both interesting for your audience and offers them something unique to read is tremendously difficult; especially when you’re writing week-on-week. The title of this chapter in the series sounds more like the title of a Harry Potter book. I assure you, it's all about content. This is for those of you who have an amazing content idea, only to discover it's been stolen or done before. Kind of like the HP franchise...

Content Marketing: Target Audience & How to Please Them!

Content marketing will make or break your marketing strategy. That’s all very well us saying that, but how can you develop said content strategy? You should start by focussing on the people that will benefit and appreciate your content. Be warned, this chapter is not for the faint hearted. This is an in-depth look into your target audience – where every marketing strategy should start. Recap: what is content marketing? As explained in chapter 1: "Content Marketing: Its Definition...

Content Marketing: Its Definition & Why it’s so Important!

A classic introduction to any series - the definition of what we're going to be talking about. Many of you will have your own idea on what 'Content Marketing' is. This intro will make sure we're all on the same page and ready to dive deeper into content marketing! Hello and welcome to the first chapter of EC’s Content Marketing: The Series. Many people have a different opinion of what content marketing entails. This first instalment will cement your understanding of what content...

Introducing “Content Marketing: The Series”

Our latest blog series, "Content Marketing: The Series" focusses on all things content, marketing, marketing content and content marketing. This is the content marketing series that you need to understand content marketing and learn how best to plan your own strategy. But it's not all about content marketing, it focusses on many aspects of marketing. You will however see the importance of content in everything you do! Who is this series for? Anyone looking to market something. Whether...