Content Writing

View all notes articles

Digital Marketing – The Industry for Budding Writers

Here’s my progress from writing student to digital marketing copywriter and content writer. Whether you’re a passionate writer studying at university, or a wordsmith who wishes to write full-time, I suggest you explore the opportunity to become a writer in the digital marketing sector. I remember the days when I was studying Creative Writing with English Language & Communications at Kingston University back in 2012. The only thing I knew when I graduated from college was that...

Don’t Write Your Website Content for Humans or Bots!

We’ve told you previously to “write for humans, not search bots”. Now we’re backtracking. We say DON’T write for humans or bots! That’s right, you’re not writing for humans or bots. So, who the hell are we writing for? You’re probably visualising a dog with glasses and a tie using its laptop or phone to read your website. Clearly this isn’t the case. Firstly, a dog doesn’t own a phone or laptop, and secondly, dogs can’t read! We are still writing web content...

5 ways you can refine your web content writing ability

I’m of the belief that writing is something that you continuously learn. You begin by learning the essentials of writing, and then you adapt as a writer over time. Your writing usually adjusts when you as a person gain more writing experience, and when you gain more insight both on a personal and professional level. We all love to write about what we know, which is fine. However, why not learn to write in a way that keeps your audience hooked and encourages people to engage with your...

How Long Should Your Blog Post Be For SEO?

Blog post writing is a necessity for any SEO campaign. It doesn't matter what industry you're involved in, if you have a website for your business then updating your blog regularly is essential. Everyone uses their blog differently, but the main aim is to stay active and keep posting content that is aimed at your user and not the search engines.  There isn't a set in stone solution to the question of what word count is considered optimal for SEO, but having produced a great selection of...

Our Guide to Writing Effective SEO Content

It’s no secret that with Digital Marketing - Search Engine Optimisation in particular - content is still very much one of the main priorities to achieving great rankings on the major search engines. The nitty gritty of optimising a website can be confusing. With each approach to optimising your website, you need a plan. Whether you’re at the stage of designing your website or producing content for the main pages of your site, your approach will be pivotal to the success of your...