Digital Marketing

View all notes articles

2 Key Influences to Consider Before Planning a Christmas Digital Marketing Strategy

There are many elements to planning a marketing strategy. But we have TWO key influences that are needed before jumping right in... Pigs in blankets, how do you make them? Unless you’re cheating with frozen pigs in blankets, you head to the supermarket and buy chipolatas and streaky bacon. Then what, settle down to eat them? Not quite… Preheat the oven to 200C/400F/Gas 6. Thinly slice the streaky bacon in half across. Wrap each bacon strand around a chipolata and secure...

“Digital Marketing at Christmas” – An Early Christmas Treat!

Can you hear that? That's the faint sound of bells jingling (already!). Yes, it's that time of the year again, and boy do we have an early Xmas treat for you!   Download our eBook   Christmas is a fantastic opportunity for brands across the world to flex their creative muscles and alter the way in which they’re connecting with their customers. There’s no other time quite like it, so it's a great opportunity to express yourselves and show off your personality! Unwrap...

Another Google Algorithm Update… Goddammit Google!

1st of August saw a Google ‘Search Quality Update’ that wiped out website rankings. Google were quick enough to give a reason behind it and explained how people can respond. Spoiler alert, there’s not much you can do. Read on to find out more. There's a twist to this update too! We were notified by our SEO software on the 2nd of August that a Google algorithm update had occurred. "Ok," we said, "it won't be too bad." We headed over to our SERP volatility sensor - which...

301 Redirects – Are They The Best Solution?

Many search engine optimisers love to throw in a 301 redirect when an opportunity presents itself. But is that the best practice for your SEO and site’s performance? What is a redirect? You’re driving along and the road you usually use has been closed, forever! However, there is a new road and the diversion takes you to it. This is essentially what a redirect is. A redirect is something which can send both users and search engines to a different URL from the originally requested...

Visual Storytelling Online – It’s Opened New Possibilities To Tell Your Story!

Storytelling in marketing as a whole has always been a key factor. After all, people love stories. As an avid writer who has written and published books on Amazon, I wanted to focus on ‘visual storytelling’ online and the opportunities it presents to marketers. It’s an instinct for humans to depict stories – whether it’s a photo they're looking at or a sentence, there’s always a deeper meaning within it. Because of this nature, it opens up many great opportunities for us...

SEO – It’s Better With Meta 2.0!

On the 29th of September 2017, I published a blog concerning the best practise of writing meta for your website – fittingly titled “SEO – It’s Better With Meta”. Little did I know that Google would change this. Please welcome, SEO – It’s Better With Meta 2.0! My last meta blog is now out of date, so I have taken it upon myself to update you guys on how you should be writing your meta and what Google’s update at the end of last year means for you. If you were fortunate...

Facebook’s Current Data Security Concern Should Prompt Businesses to Reflect

The world of Facebook is going through a turbulent period. This, above all else, is a timely reminder for businesses to review their own data collection, storage and distribution methods in time for GDPR! There has been some breaking news recently. No, we're not referring to the Ant McPartlin drink driving case, we're speaking about the current data scandal at Facebook! What's happening at Facebook? Facebook is essentially being investigated about how their data is being harvested and...

Digital Marketing – The Industry for Budding Writers

Here’s my progress from writing student to digital marketing copywriter and content writer. Whether you’re a passionate writer studying at university, or a wordsmith who wishes to write full-time, I suggest you explore the opportunity to become a writer in the digital marketing sector. I remember the days when I was studying Creative Writing with English Language & Communications at Kingston University back in 2012. The only thing I knew when I graduated from college was that...

There’s no need to be afraid of Paid Ads on Google!

When I started my job at Equals Creative, I explained to my friends and family what my role involved. “I help clients become more visible online,” blank faces followed. “My job is to make sure that our clients appear on places like Google when customers search for things.” I briefly explained SEO, but this was somewhat lost – meta descriptions don’t make for thrilling dinner party conversations. But what sparked more of a debate was the emergence of PPC Ads amongst the...

Equals Creative is a Finalist in the Surrey Digital Awards 2018!

Under the category ‘Best Website: Marketing & Creative’, we have been selected to compete in the Surrey Digital Awards final on March 15th 2018! It started out like any other Monday morning – emails to catch up on and caffeine to be had. But it all changed when we received some news from the Surrey Digital Awards. We had been named finalists for the Best Website in Marketing & Creative category! We’re thrilled to be in the running for this prestigious award, and...