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There’s no need to be afraid of Paid Ads on Google!

When I started my job at Equals Creative, I explained to my friends and family what my role involved. “I help clients become more visible online,” blank faces followed. “My job is to make sure that our clients appear on places like Google when customers search for things.” I briefly explained SEO, but this was somewhat lost – meta descriptions don’t make for thrilling dinner party conversations. But what sparked more of a debate was the emergence of PPC Ads amongst the...

Equals Creative is a Finalist in the Surrey Digital Awards 2018!

Under the category ‘Best Website: Marketing & Creative’, we have been selected to compete in the Surrey Digital Awards final on March 15th 2018! It started out like any other Monday morning – emails to catch up on and caffeine to be had. But it all changed when we received some news from the Surrey Digital Awards. We had been named finalists for the Best Website in Marketing & Creative category! We’re thrilled to be in the running for this prestigious award, and...

Use Website Links to Improve Usability

Website links (hyperlinks & anchor texts) are most associated with being a method for improving your SEO through link building. It’s a common SEO practice to build a site architecture through increasing your links to specific site pages across your site. However, we’re not focussing on SEO, we’re looking at how hyperlinking can help to improve the usability on your website. Web links improve usability and navigation By adding links throughout your website, you can help...

UX agency vs SEO agency – who should you work with?

This may seem like an odd match-up – considering we’re a Digital Marketing & User Experience agency offering both UX design and Search Engine Optimisation. However, there is method to our madness. As an agency that is experienced with both procedures, we can review our approach and compare it to other agencies who specifically specialise in UX design or SEO. It’s not a blog to say who’s better, it’s a blog to direct you to an agency that will suit YOUR specific needs; in...

Attention Digital Marketers – This is How GDPR Will Affect Your Website

It may seem like a while until the new GDPR EU regulations take effect, but it’ll soon creep up on you. In this blog, we’re taking a look at how GDPR will affect your website and what steps you should take to become compliant sooner rather than later. Before we jump straight into speaking about how GDPR will affect your website, you need to know exactly what GDPR is and how it will not only affect your digital marketers and websites, but how it will affect businesses across the...

10 Ways to Boost Online Sales

Most web writers are quick to point out the fact that having an online presence is vital and that it can make you more money. Of course, saying how important it is to have an online presence is key. But the question remains, how can you boost your online sales? Well, this is what we’re going to shine a light on today. Out of our 10, there are 2 fundamental points we must begin with. The first two in our list are not really ‘ways’ to boost online sales, they’re more like...

5 ways you can refine your web content writing ability

I’m of the belief that writing is something that you continuously learn. You begin by learning the essentials of writing, and then you adapt as a writer over time. Your writing usually adjusts when you as a person gain more writing experience, and when you gain more insight both on a personal and professional level. We all love to write about what we know, which is fine. However, why not learn to write in a way that keeps your audience hooked and encourages people to engage with your...

7 ways live chat can make or break your business

A live chat feature on any website can be extremely valuable in respect to business and customer service. As great as it is, it can also be extremely problematic should you not devote enough time and training to administer it. 1. Customers love live chat. The convenience of chat is why people love it. In a stat quoted by ICMI from Harris Research, “53% of customers would prefer to use online chat before calling a company for support.” This shows how significant live chat is for your...

Small Businesses are Missing a Great Deal of Commerce from the Online Market!

https://soundcloud.com/equalscreative/paypals-survey-and-what-small-businesses-can-learn It was only yesterday that the Independent released a story about how small businesses in the UK are missing out on billions of pounds worth of mobile shopping. The reason? Because their websites aren’t optimised for mobile users. Shoppers are predicted to double the amount they spend on their mobile devices to a staggering £27bn this year. The figure is expected to continue growing, so much...

Pay-Per-Click Marketing – What is it and what do you need to know?

Do you know what Pay-Per-Click advertising is? If so, do you know how to use it to its full effect? By optimising your PPC advertising, you can expect an increase in new site visitors and business. PPC is about being clever in your targeting and funding. We all want to be listed on the first page of any search engine for the most competitive keywords and search phrases, but in doing so, you will seriously deplete your funds. PPC requires a strategy and it requires basic knowledge so that...