Graphic Design

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Icons in Design

Icons in Design - Why They’re So Damn Useful! Have you seen an icon today? I bet you have - they’re everywhere! We see them every single day, and sometimes, we might not even realise we’ve seen one. That’s the beauty of them - we might not register that it’s an icon we’re looking at, but we’re still able to take valuable information from it. Why you should take advantage of icons online. Icons are very handy when it comes to designing a website, especially when...

Keeping a Design Process as Focussed as Possible

Keeping a design process focussed is key, but how can you do so? Here are the three steps we take with our clients to focus their initial design ideas. 1. Focus is imperative in design. Introductory design meetings with clients can begin rather sporadic and jumbled. Everyone wants to lay out every single idea that comes to mind. We totally get it, you’re excited. Hell, we’re excited too, but there needs to be a structure to the design process, and a focus. We’ll listen to...

Visual Storytelling Online – It’s Opened New Possibilities To Tell Your Story!

Storytelling in marketing as a whole has always been a key factor. After all, people love stories. As an avid writer who has written and published books on Amazon, I wanted to focus on ‘visual storytelling’ online and the opportunities it presents to marketers. It’s an instinct for humans to depict stories – whether it’s a photo they're looking at or a sentence, there’s always a deeper meaning within it. Because of this nature, it opens up many great opportunities for us...

Reinvent your brand – Serif or Sans Serif?

There are many blog posts across the web that cover the topic of creating a brand and logo - we even wrote a blog post in August focussed on creating 'a killer logo for your business.' These types of blogs are very useful, however, we wanted to provide you with information that offers examples as well as explanations. We know that you understand how important your branding and logo is - it's one segment of your business that needs to be relatable, recognisable and eye-catching from the...

How to Create a Killer Logo for Your Business

Our branding services here at Equals Creative have become one of the key ingredients to our digital marketing process. With many of our clients, one of the first recommendations we make is rebranding their business. Having a new website designed and developed for your business is one thing, but having a quality brand to assist you in designing your website is another. Whether you're new to the world of business or not, you will know that the branding of your business is a fundamental...

Useful Online Browser Tools

Everybody loves a shortcut, and here at Equals Creative, we use a juicy selection of web browser based tools to help speed us up through a day of design. Dimmy Club Dimmy is a website that allows you to place mockups into different screen types with the click of a button. You can even batch create mock-ups. This saves so much time! We use these to show clients what their website would look like on a real device, just for that extra wow factor. Unsplash Unsplash is a free image...

5 Design tools for your 2017 toolbox

Chances are you’ve already got yourself a bunch of resources that you’re familiar with. If we look at the tools we use today and compare them to, say, five years ago, there are significant differences. So what does 2017 have to offer? We take a look at design tools and resources fit for your 2017 toolbox… Illusion.ai https://illusion.ai 2017 is the year of conversation. Illusion.ai allows users to design and apply conversational interfaces into web and mobile sites. There...

Equals Icons | Set 1

Designing the Equals Icon pack ‘set 1’ is something we've wanted to produce for a while now. Designing an icon pack gives us an opportunity to explore new ways of working in graphic design software, and to really get our creative juices flowing!     The icon pack was initially designed on paper, marking out the specific styles and stroke lengths we wanted. Using full and half pixel widths gave it our desired characteristic, blending bold with minimal design....

Web Design Vs Web Development. What’s the Difference?

When you’re in need of a website, what do you search for? A web designer? A web developer? The two are actually very different. Of course, a manner of characteristics cross over, and the two tend to work together to create web magic. But what really is the difference between them? And what are the similarities? Well, let’s explore some more… What is a web designer? Web designers are architects of the web, focusing on a website’s visual look and feel. Their work is noticeably...

Web Design Thoughts: 2017 Part One

The Web Design Tip Book. It’s likely you have already broken one of your new year's resolutions, meaning it’s apparent that we’re well into the year; but is it time to turn back the clocks for web design? One of my new year's resolutions is to become an even better designer (one i haven’t broken), and after some thorough research, I have created a list of 2017 design trends that can help you do the same. It’s going to be a very interesting year for web, with former design...