SEO

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Another Google Algorithm Update… Goddammit Google!

1st of August saw a Google ‘Search Quality Update’ that wiped out website rankings. Google were quick enough to give a reason behind it and explained how people can respond. Spoiler alert, there’s not much you can do. Read on to find out more. There's a twist to this update too! We were notified by our SEO software on the 2nd of August that a Google algorithm update had occurred. "Ok," we said, "it won't be too bad." We headed over to our SERP volatility sensor - which...

Google’s ‘Speed Update’ has now been released – do you need to panic?

Our blog back in January, ‘Site Speed is Becoming a Major Ranking Factor for Mobile Search Results!’, gave us the opportunity to speak about… well, the title kind of gives it away… anyhow, 6 months down the line, the ‘Site Speed’ update has finally arrived. Let’s take a look and see what this means for mobile sites. Site speed has been a ranking factor on desktop for donkey’s years. And now it’s a ranking factor on mobile search too, hurrah! I made the point in my...

301 Redirects – Are They The Best Solution?

Many search engine optimisers love to throw in a 301 redirect when an opportunity presents itself. But is that the best practice for your SEO and site’s performance? What is a redirect? You’re driving along and the road you usually use has been closed, forever! However, there is a new road and the diversion takes you to it. This is essentially what a redirect is. A redirect is something which can send both users and search engines to a different URL from the originally requested...

SEO – It’s Better With Meta 2.0!

On the 29th of September 2017, I published a blog concerning the best practise of writing meta for your website – fittingly titled “SEO – It’s Better With Meta”. Little did I know that Google would change this. Please welcome, SEO – It’s Better With Meta 2.0! My last meta blog is now out of date, so I have taken it upon myself to update you guys on how you should be writing your meta and what Google’s update at the end of last year means for you. If you were fortunate...

Digital Marketing – The Industry for Budding Writers

Here’s my progress from writing student to digital marketing copywriter and content writer. Whether you’re a passionate writer studying at university, or a wordsmith who wishes to write full-time, I suggest you explore the opportunity to become a writer in the digital marketing sector. I remember the days when I was studying Creative Writing with English Language & Communications at Kingston University back in 2012. The only thing I knew when I graduated from college was that...

There’s no need to be afraid of Paid Ads on Google!

When I started my job at Equals Creative, I explained to my friends and family what my role involved. “I help clients become more visible online,” blank faces followed. “My job is to make sure that our clients appear on places like Google when customers search for things.” I briefly explained SEO, but this was somewhat lost – meta descriptions don’t make for thrilling dinner party conversations. But what sparked more of a debate was the emergence of PPC Ads amongst the...

Don’t Write Your Website Content for Humans or Bots!

We’ve told you previously to “write for humans, not search bots”. Now we’re backtracking. We say DON’T write for humans or bots! That’s right, you’re not writing for humans or bots. So, who the hell are we writing for? You’re probably visualising a dog with glasses and a tie using its laptop or phone to read your website. Clearly this isn’t the case. Firstly, a dog doesn’t own a phone or laptop, and secondly, dogs can’t read! We are still writing web content...

Site Speed is Becoming a Major Ranking Factor for Mobile Search Results!

Google’s “Speed Update” will see page speed becoming a major ranking factor in mobile search results from 2018 and beyond! It was only last week Google announced the major change to mobile ranking factors, but it’s caught the attention of digital marketers, designers and developers worldwide. Site speed has always been a major influence in providing the best online experience for users on both desktop and mobile, but it’s never been an official ranking factor on...

Do you have a free Google listing? Find out more about Google My Business!

SEO today requires a great deal of work and essentially comes down to research, strategy and execution. There’s a variety of things you can be doing to improve the presence of your website online, and one of the techniques is ensuring your business’ website has its own free Google listing. This can be created through ‘Google My Business’. What is Google My Business? Google My Business is a free listing on Google for your business and website. It makes it easy for business...

UX agency vs SEO agency – who should you work with?

This may seem like an odd match-up – considering we’re a Digital Marketing & User Experience agency offering both UX design and Search Engine Optimisation. However, there is method to our madness. As an agency that is experienced with both procedures, we can review our approach and compare it to other agencies who specifically specialise in UX design or SEO. It’s not a blog to say who’s better, it’s a blog to direct you to an agency that will suit YOUR specific needs; in...