Social Media

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Customer Experience Must be Part of Your Christmas Social Media Marketing Strategy

30% of Gen X and 48% of millennial consumers said they will be using social to find out about products to purchase during the holidays, according to Salesforce. Considering the stat above, it highlights the importance of your social media management at Christmas time. It may be a jolly time of the year, but it’s also a pivotal period for brands across the globe. Let’s get back to basics. If you walk into a supermarket and you experience brilliant customer care from the staff,...

Foodstagram – Restaurants are Missing a Huge Opportunity

Foodstagramming – it’s the ‘done thing’ by many customers in restaurants. But how often do you see businesses encouraging customers to share their experience on Instagram? I’ve never seen it first-hand, which made me ask the question - are food businesses missing a trick here? It’s as if there are two pre-meal ritual options that some people like to complete before tucking into their dinner – praying or photographing their food. Instagramming your meal has become the...

Digital Marketing – The Industry for Budding Writers

Here’s my progress from writing student to digital marketing copywriter and content writer. Whether you’re a passionate writer studying at university, or a wordsmith who wishes to write full-time, I suggest you explore the opportunity to become a writer in the digital marketing sector. I remember the days when I was studying Creative Writing with English Language & Communications at Kingston University back in 2012. The only thing I knew when I graduated from college was that...

The Glass Box Concept – How Are You Portraying Your Business Online?

They say you shouldn’t judge a book by its cover, but the reality is, people do; and they’re intrigued by what they see. Not only in the digital agency sphere, but companies across the globe are being judged on a daily basis; whether it’s on their appearance or the quality of their products and services. But more now than ever, customers have an inside view of your business – which is essentially the concept of the ‘glass box’. Your business’ walls are becoming more and more...

Changes to Twitter – The Introduction of a ‘Save For Later’ Button and Double the Tweet Characters!

When you come across a great tweet and you want to show your appreciation, what do you do? Give it a like? Leave a comment? Retweet it? Soon you could have another option to appreciate and remember a tweet you really liked! Twitter is known for their openness to accept feedback from their user. The last suggestion made by Twitter users was an edit button (admittedly, we haven’t seen this develop much), but now the latest suggestion is the call for a ‘Save For Later’ button on all...

5 Swift Ways To Ensure Your Website Can Be Found On Google

Has your business just entered the competitive online world with a new or re-developed website? Then you’ll need to ensure that your website doesn’t fall between the cracks and go tumbling down the search engine result pages. The depths past page 2 can be difficult to come back from! If you’re well read on the topic of Search Engine Optimisation (SEO), then you will know that SEO requires time, dedication and patience. Nothing ever happens overnight. Even though we are going to give...

Quick-Fire Tips to Improve Your Social Media Presence

The world of social media is simply enormous. If you don't have a social media profile, then you're considered to be as mysterious as someone who is yet to see Game Of Thrones - which is also extremely rare, as rare as a unicorn sighting. If you don't have a regular profile on any social media platform for domestic reasons, then you more than likely have one for your professional profile or company page. Let's just give a little bit of background so that you can relate and introduce our...

Will An Edit Button Ever Be Introduced To Twitter?

It’s needless to say that you, reading this right now, are a Twitter user. Whether you use Twitter for business or leisure, you will tweet away to your followers on a regular basis. Your followers could be friends, family, colleagues, clients, and in rare cases, people you admire. Whoever they are, you always want to offer the best type of tweet for your followers. Clearly, Twitter is an extremely effective mode of social media that is used by millions. In fact, according to Omnicore’s...

5 Ways to Engage Your Audience with Facebook Videos

We live in a time where we are attached to our smartphones and reliant on technology for other means; including communication and checking out the latest news. One of our tech-savvy generation's favourite past times is checking our social media pages whilst reading, sharing and writing content. According to Zephoria, there are over 1.15 billion mobile daily active users on Facebook. Which means that as a business, you have no real choice but to go social with your company. If you've...

7 apps for digital marketers

Apps are similar to flat pack furniture, in that having the right tool is crucial. Knowing the right tools and apps for the job can make all the difference between a well-executed digital marketing strategy and a mediocre one. With apps being launched every day, it can be hard to know which ones are worth your time. To help, we’ve compiled a list of our favourite 7 apps for digital marketers. Bear You could be anywhere when an idea strikes. Bear is the perfect place for note-taking...