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How to arrange your social media landscape for 2017.

It’s time to do a bit of gardening. Social media presence is more important than ever and so is the imagery we use. Think of these platforms as a form of landscaping. Simply put, we must adapt to the platform to make our content look its best. Over time visual content has become increasingly more important, ruling how we view content and social media. Alongside this, effectively carrying your brand across multiple platforms has become harder to keep up with. In the world of social media,...

The importance of optimising your Facebook page for business

Facebook has become the go-to place for users seeking news, entertainment and to connect with both friends and businesses. A Facebook page for your business allows you to build a community around your brand and create awareness.And by doing so on a platform that users spend hours browsing, you are instantly targeting an audience that would otherwise be lost. Although Facebook ads can be a great option for getting your page seen, first it’s important to optimise your page for business. Here...

Why you should be using LinkedIn Groups.

We all have a desire to connect with like-minded people. We do this naturally when we make friends in real life, as well as across social media. LinkedIn groups are just one source for connecting that we can take advantage of. Especially if you’re running a business. Not only are LinkedIn groups the perfect way to cultivate a valuable community, but they are also a great avenue for generating ideas. What are LinkedIn Groups? A LinkedIn Group is a channel for sharing content to...

Facebook advertising, is it the best use of your marketing budget?

Why aren’t we getting the response we need from our Facebook campaign? When business owner Nick approached Equals Creative for advice on his company’s Facebook advertising, he was virtually tearing his hair out. “We’ve been running our ad for weeks and not getting the response we wanted. It’s the biggest platform; everyone is on Facebook. We’ve got to have a presence if we’re going to compete digitally with our competitors. It works well for other businesses, how complicated...

What’s the key to a great LinkedIn post?

LinkedIn remains a great platform for professional networking. But just like any other social network, your posts will go unnoticed without the right strategy. Think of your LinkedIn posts as a forum for dialogue; just like any conversation there’s an etiquette to follow if you want to be listened to. Get it right, and your LinkedIn post holds the potential to establish new connections, working relationships and business you may not find elsewhere. One: What’s the...

Creating User Personas

You know your market. You know your target audience. It was one of the first things you addressed in your marketing strategy; you’d have been foolish not to spend good time and energy on defining your customer. So are you achieving – or at least headed for – world class UX? If this isn’t the case, we suggest you read on. We’ve all heard by now how creating user personas is fundamental to knowing your target market. In a climate where your users are heavily saturated in competing...

3 tips to increase content shareability

Creating content that people want to share can greatly increase the traffic to your social media pages and website. Here are three tips that can help you create more shareable content. 1. Content for your target audience When you’re creating content for your social media pages, make sure you target the appropriate audience. People want to share content that reflects themselves or something they care about, so it needs to be relatable. Try to put yourself in the shoes of the reader, what...

Facebook Live launches, but how can it improve your business?

Facebook Live, the latest real-time video service, launches new features in the hope of bringing users even closer. But what does the future of Facebook Live hold for your business? New features of Facebook Live Launched last year to celebrities and public figures, Facebook is now generously reeling out it’s new live video platform to regular users. The service enables users to find and share clips from friends and celebrities and marks a huge shift into live video streaming. The Live...

Facebook, Twitter, Google+ and Youtube – What’s best to target for social engagement?

Each social media platform is conceptually different, so you must learn to treat them differently, as each will attract a different type of customer in a different kind of way. Facebook – The largest and most popular social networking website for companies wanting to advertise to new audiences. The Facebook ad network is very powerful allowing you to drill down on the exact target audience to suit your business, product or service. It is also the most active social...

4 Steps to creating the perfect Facebook ad

1. First you need to GET NOTICED Get your reader’s ATTENTION by enticing them in with an interesting image. The most important thing in your perfect Facebook Ad is the image. I’m not talking about an image that you chosen randomly from google images but an image relevant to you and your business! If your image isn’t eye-catching you won’t get any clicks. A bright, bold and statement-making image gets people’s attention and entices them to read more. So remember when choosing...