UX

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Digital Dependency: Good UX Makes Us More Reliant On Technology!

With a core focus on user experience (UX), it’s always our objective to create good experiences for our users. But are good user experiences making people more reliant on technology? Digital wellness is prevalent in the tech world. As technology advances, people are relying on it more and more. And because of this, questions are being raised over the effect it’s having on our health and wellbeing. January is seen as the month for self-reflection and change, and as our last blog...

Ditch New Year’s Resolutions Day

Ditch New Year’s Resolutions Day - If You’re Already Ditching, Ditch Website Bulk Too! Today is officially 'Ditch New Year's Resolutions Day'. It comes around every year on the third Thursday in January. If you’re already ditching, why not ditch the unnecessary bulk on your website and improve its user experience? On the dawn of a new year, people all over the world decide to set a New Year’s Resolution. Lose some weight, drink less caffeine, clear your house out, write a book,...

UX & CX Tips to Christmasfy Your Website!

The UXmas of your website relies on more than the design. Good User Experience (UX) at Christmas relies on Customer Experience (CX) as well as the palpable aspects of web design. This may offend some of you, but Christmas decorations are pretty tacky. And there’s nothing wrong with that. But when it impacts the opinion of your users and customers, limits have to be set. You may allude to the fact that tweaking your website’s design is the best method to inject Christmas into your...

Icons in Design

Icons in Design - Why They’re So Damn Useful! Have you seen an icon today? I bet you have - they’re everywhere! We see them every single day, and sometimes, we might not even realise we’ve seen one. That’s the beauty of them - we might not register that it’s an icon we’re looking at, but we’re still able to take valuable information from it. Why you should take advantage of icons online. Icons are very handy when it comes to designing a website, especially when...

Competition in UX

Competition in UX - How You Can Come Out on Top! There is an influx of competition in the digital world, especially revolving around User Experience (UX). Let’s focus on how user experience is used to create clarity and good experiences. Around five-thousand years ago, the wheel was invented. It wasn't perfectly spherical, but it served a purpose. Over the next thousand years it was carved, smoothed and repurposed. Originating as a potter’s wheel, humans started to use it for other...

Stagecoach Online User Experience – Buying a Ticket!

Buying a bus ticket is easy, right? Not on the Stagecoach website!  Three of us at the EC office have bought a monthly bus pass online for the Artington Park & Ride service into Guildford, but it wasn’t easy. This is the typical route we all took to buy a ticket. Homepage It  doesn’t look too bad, does it? You're presented with a number of options right away. Clear as day too. For us buying a ticket, it made sense to move through to...

UX/UI Design Case Study: Melloo Subscription Page

When designing any web page, you should view it as an entry point to your website. After all, it could be your first point of contact with a customer. With this belief, you should ensure that each page effectively communicates your business, service or product to a user. Because we worked closely with Melloo, we knew how best to apply their brand into their website’s design. With the combination of their branding and their customer’s (teachers) typical browsing behaviour, we knew our...

Our New Medium Series Shows The Best & Worst UX Design Online!

Here at EC, we're always exploring the web to see the good and the bad of UX design. By doing this, you can learn a great deal about what works and what doesn't when it comes to a website's user experience. Putting our hobby into practice Although we enjoy analysing a website's UX design, we saw our hobby as a great opportunity to showcase to anyone (trained or untrained in UX) good and bad UX examples. Our first Medium series, the "UX Observation Series", presents UX design examples...

Use Website Links to Improve Usability

Website links (hyperlinks & anchor texts) are most associated with being a method for improving your SEO through link building. It’s a common SEO practice to build a site architecture through increasing your links to specific site pages across your site. However, we’re not focussing on SEO, we’re looking at how hyperlinking can help to improve the usability on your website. Web links improve usability and navigation By adding links throughout your website, you can help...

UX agency vs SEO agency – who should you work with?

This may seem like an odd match-up – considering we’re a Digital Marketing & User Experience agency offering both UX design and Search Engine Optimisation. However, there is method to our madness. As an agency that is experienced with both procedures, we can review our approach and compare it to other agencies who specifically specialise in UX design or SEO. It’s not a blog to say who’s better, it’s a blog to direct you to an agency that will suit YOUR specific needs; in...