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How the ‘notch’ on the iPhone X could be a UX designer’s worst nightmare

The world went crazy for the reveal of the brand new iPhone, and it was no surprise that the occasion was witnessed by millions of people across the globe. Philip Schiller had the pleasure of once again standing in front of everyone to talk about the all the new and amazing features that the new iPhone provides. But the one part of the iPhone that caught every UX designer’s eye was the ‘notch’ on the phone’s screen. What is the notch? The new iPhone X boasts a sensational...

Branding, Web Design and Web Development for a New Primary Teaching Resources Website

We regularly update the case studies on our website. Of course, companies use case studies as a way to showcase their work and ability, but we like the thought of forming our very own memory bank of websites we’ve created in the form of case studies. It’s a section of the EC website we’re very proud of and we always enjoy reflecting on our projects. One of the latest projects we completed was the design and development of the newly branded primary school teaching resources website,...

Are You Looking to Launch a New Digital Product? Here’s Why You Need to Complete User Testing!

Would you launch something without testing if it worked first? Consider this, would the new contestants on Channel 4’s ‘The Great British Bake Off’ have entered the bake off tent without testing their recipes and ideas beforehand? Of course not, and it shouldn’t be any different for businesses looking to launch a new digital product. Testing your digital ideas and products in advance is key and is often the difference between success and failure. Digital product testing requires...

What is UX Design and Why is it Important?

Website design and development is in a stage of transition where the aesthetic value and usability of a website is becoming more and more important to the success of your site. Where people have previously adored content; mostly for SEO & marketing purposes, it is now shifting slightly to look toward visuals and user experience as the key communicator. What exactly is UX design? A common misconception is that User Experience (UX) in terms of web design and development relies on the...

Skylight – Wearable Workforce Technology

Skylight provides an augmented reality for your workforce What is Skylight? Skylight is a new software which has been developed by Upskill, an augmented reality company that develops enterprise software. They claim that Skylight is “one of the most widely used assisted reality solution for industrials”. What does Skylight do for workforces? In its core, Skylight is a clever User Interface that connects hands-on workers to the information they need to do their jobs with greater...

Useful Online Browser Tools

Everybody loves a shortcut, and here at Equals Creative, we use a juicy selection of web browser based tools to help speed us up through a day of design. Dimmy Club Dimmy is a website that allows you to place mockups into different screen types with the click of a button. You can even batch create mock-ups. This saves so much time! We use these to show clients what their website would look like on a real device, just for that extra wow factor. Unsplash Unsplash is a free image...

The pillars to creating the perfect eCommerce checkout.

When we buy something online we want the transaction to be as smooth as possible. While tactics for greater completion of eCommerce checkout pages can differ between websites, the principles remain the same. We all want it yesterday, so in order for us to complete a checkout page, there has to be three things involved: Motivation, ability and trigger. But what does that even mean? Let us explain… Motivation, ability and trigger Giving the user information is crucial (motivation)....

Empathy in UX

A design is pointless... without understanding our user's needs, emotions and experiences. To properly communicate with the right target audience, you must take place of the consumer, watching and evolving with them. Increasing user conversion doesn’t have to be complicated, it all just depends on whether you are ready to listen and adapt to a changing audience. There are some key rules when it comes to creating a fulfilling user experience using empathy, they are as follows... Have an...

Designing a New Website for OURSELVES

Well first up, as an agency that specialises in building websites, it better be good! Designing a New Website - how to get started! We started our web project just as we would start any web project, by analysing our requirements to create a specification document. The usual questions like, what are we trying to achieve from the website, how do we want to be represented online, and what do we want our potential customers to do on the website. 3 simple questions, with 3 supposedly...

Ode To Times New Roman

It's time for Times New Roman to hear this: Dear Times New Roman, I’m writing to let you know that your time has come. It’s unfortunate for you because you were superb at what you did, the font of choice at the pinnacle of word processing! You still are... but you’re ancient, like my gran. Remember when you were the face of The Times, I was so proud of you. Since then it’s all gone a bit down hill though, hasn't it. Your so called friends, Arial and Calibri were so jealous of...