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3 easy tips to improve your UX design

Conversion is a term with plenty of myths attached. At Equals Creative we often get asked about conversion, so we’ve decided to debug the myths and break things down. Conversion doesn’t have to be complicated; think of it as simply encouraging users taking a desired action. It doesn’t have to be cold and formal either. Conversion can be seen as empathising with your users; creating designs which appeal to their needs. We’ve talked previously about creating personas which is...

Creating User Personas

You know your market. You know your target audience. It was one of the first things you addressed in your marketing strategy; you’d have been foolish not to spend good time and energy on defining your customer. So are you achieving – or at least headed for – world class UX? If this isn’t the case, we suggest you read on. We’ve all heard by now how creating user personas is fundamental to knowing your target market. In a climate where your users are heavily saturated in competing...

Website update: Celebrating with Cavity Dental Staff

Equals Creative are celebrating with dental staff agency Cavity Dental Staff this month! We built a website for Cavity Dental Staff to represent a company with a great culture, full of bright, happy people. In aid of National Smile Month we’ve made some changes to the Cavity Dental Staff website, including tailoring the home-page with fun and engaging animations. The changes have proved a success and have been well-received by Cavity Dental Staff. We’re happy we could help and look...

3 tips to increase content shareability

Creating content that people want to share can greatly increase the traffic to your social media pages and website. Here are three tips that can help you create more shareable content. 1. Content for your target audience When you’re creating content for your social media pages, make sure you target the appropriate audience. People want to share content that reflects themselves or something they care about, so it needs to be relatable. Try to put yourself in the shoes of the reader, what...

5 web design and UX trends in 2016

Here’s what to watch for web design and UX trends in 2016. The continuation of flat design and 2D shape design. For the last 18 months we have all been obsessing over flat design, but its time to take things a step further. Flat design will be heavily adopted in 2016 and crossed with 2D shape and vector design aesthetics. This proves to be another fantastic year for illustrators with vector graphics and iconography taking centre stage. Use of typography The use of typography on...

Website Content: The foundations for making great content that converts

This article takes you through a few thoughts and scenarios that should aid and guide you to improving user engagement on your website and how to ensure you are making great content that converts. Less is more I recently met an entrepreneur called Daniel. Daniel came to me to tell me “I have all the pages on my website the way I like them with images, content, icons and the like. I’ve got loads of social proofs, statements and testimonials everywhere all showing the value I can bring...