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UX & CX Tips to Christmasfy Your Website!

The UXmas of your website relies on more than the design. Good User Experience (UX) at Christmas relies on Customer Experience (CX) as well as the palpable aspects of web design. This may offend some of you, but Christmas decorations are pretty tacky. And there’s nothing wrong with that. But when it impacts the opinion of your users and customers, limits have to be set. You may allude to the fact that tweaking your website’s design is the best method to inject Christmas into your...

Competition in UX

Competition in UX - How You Can Come Out on Top! There is an influx of competition in the digital world, especially revolving around User Experience (UX). Let’s focus on how user experience is used to create clarity and good experiences. Around five-thousand years ago, the wheel was invented. It wasn't perfectly spherical, but it served a purpose. Over the next thousand years it was carved, smoothed and repurposed. Originating as a potter’s wheel, humans started to use it for other...

Stagecoach Online User Experience – Buying a Ticket!

Buying a bus ticket is easy, right? Not on the Stagecoach website!  Three of us at the EC office have bought a monthly bus pass online for the Artington Park & Ride service into Guildford, but it wasn’t easy. This is the typical route we all took to buy a ticket. Homepage It  doesn’t look too bad, does it? You're presented with a number of options right away. Clear as day too. For us buying a ticket, it made sense to move through to...

The Glass Box Concept – How Are You Portraying Your Business Online?

They say you shouldn’t judge a book by its cover, but the reality is, people do; and they’re intrigued by what they see. Not only in the digital agency sphere, but companies across the globe are being judged on a daily basis; whether it’s on their appearance or the quality of their products and services. But more now than ever, customers have an inside view of your business – which is essentially the concept of the ‘glass box’. Your business’ walls are becoming more and more...

Don’t Write Your Website Content for Humans or Bots!

We’ve told you previously to “write for humans, not search bots”. Now we’re backtracking. We say DON’T write for humans or bots! That’s right, you’re not writing for humans or bots. So, who the hell are we writing for? You’re probably visualising a dog with glasses and a tie using its laptop or phone to read your website. Clearly this isn’t the case. Firstly, a dog doesn’t own a phone or laptop, and secondly, dogs can’t read! We are still writing web content...

Equals Creative is a Finalist in the Surrey Digital Awards 2018!

Under the category ‘Best Website: Marketing & Creative’, we have been selected to compete in the Surrey Digital Awards final on March 15th 2018! It started out like any other Monday morning – emails to catch up on and caffeine to be had. But it all changed when we received some news from the Surrey Digital Awards. We had been named finalists for the Best Website in Marketing & Creative category! We’re thrilled to be in the running for this prestigious award, and...

Site Speed is Becoming a Major Ranking Factor for Mobile Search Results!

Google’s “Speed Update” will see page speed becoming a major ranking factor in mobile search results from 2018 and beyond! It was only last week Google announced the major change to mobile ranking factors, but it’s caught the attention of digital marketers, designers and developers worldwide. Site speed has always been a major influence in providing the best online experience for users on both desktop and mobile, but it’s never been an official ranking factor on...

Have you optimised the images on your website?

A big part of web design relies on the aesthetics of it, and when you focus on the appearance of your website, your images are one of the focal points. Sourcing eye-catching and attractive pictures is the key, but optimising the images on your website is fundamental to improving your site’s performance. Why you need to optimise the images on your website. When a computer loads a website, do you know what its process is to present a single webpage? If you’re not entirely sure, then the...

Small Businesses are Missing a Great Deal of Commerce from the Online Market!

https://soundcloud.com/equalscreative/paypals-survey-and-what-small-businesses-can-learn It was only yesterday that the Independent released a story about how small businesses in the UK are missing out on billions of pounds worth of mobile shopping. The reason? Because their websites aren’t optimised for mobile users. Shoppers are predicted to double the amount they spend on their mobile devices to a staggering £27bn this year. The figure is expected to continue growing, so much...

Typography in Web Design: 8 Principle Considerations

Where there is wording, there are typeface enthusiasts judging your font. Typography always plays a part in your website’s design, so choosing the right font is momentous. Here’s a question for you: What is it exactly that grabs your attention when you look at a website? Is it the design of your website, or the wording throughout the website? Surely it’s the mixture of the two, right? Yes and no. The answer we were looking for is the wording is part of the design. Typography plays...