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Typography in Web Design: 8 Principle Considerations

Where there is wording, there are typeface enthusiasts judging your font. Typography always plays a part in your website’s design, so choosing the right font is momentous. Here’s a question for you: What is it exactly that grabs your attention when you look at a website? Is it the design of your website, or the wording throughout the website? Surely it’s the mixture of the two, right? Yes and no. The answer we were looking for is the wording is part of the design. Typography plays...

Branding, Web Design and Web Development for a New Primary Teaching Resources Website

We regularly update the case studies on our website. Of course, companies use case studies as a way to showcase their work and ability, but we like the thought of forming our very own memory bank of websites we’ve created in the form of case studies. It’s a section of the EC website we’re very proud of and we always enjoy reflecting on our projects. One of the latest projects we completed was the design and development of the newly branded primary school teaching resources website,...

The Power of “Showing” Online

The power of showing is a great power. Some would say it's as powerful as Magneto's ability from The X-Men but in the digital world. Not only is the power of showing essential in web design and digital marketing, but it's significant in many creative forms. Whether you're creating an effective piece of advertisement or coming up with a new social media direction, "showing" your ideas to your audience is the key. You can "show" in more ways than one. Visual communication You will have...

What’s The Psychology Behind Web Design?

Web design requires a great deal of creativity, and with most creative actions, it relies on psychology. The objective when it comes to designing your website is to appeal to your customers through your website. In the process of doing so, you will need to attract, interact and convert your site visitors into paying customers. Every website looks different, and so they should. It’s a similar case to the well-known expression, ‘if everyone was the same, then the world would be boring.’...

Is Your Website Easily Accessible and Navigational on a Mobile Device?

Gone are the days when you would have to sit in front of your computer at home, work or school to browse the internet. With the invention of laptops and smartphones, there are more options than ever when it comes to surfing the web. When you’re out and about, you cannot carry your desktop around with you. One, you would get funny looks, and two, they can be quite hefty. This is where your laptop or smartphone comes in handy. But it’s not just mobile phones and laptops that allow you to...

How Long Should Your Blog Post Be For SEO?

Blog post writing is a necessity for any SEO campaign. It doesn't matter what industry you're involved in, if you have a website for your business then updating your blog regularly is essential. Everyone uses their blog differently, but the main aim is to stay active and keep posting content that is aimed at your user and not the search engines.  There isn't a set in stone solution to the question of what word count is considered optimal for SEO, but having produced a great selection of...

What is a Visual Marketing Strategy and Should You Have One?

The world of digital marketing is always adapting, and it will continue to do so. It’s imperative that you evolve alongside it, rather than being left behind by its progression. After many years of people being familiar with the written form as a key segment to digital marketing, marketers are beginning to turn away from this fact; but not entirely. Ensuring that your engaging content is accompanied with eye-catching images, animations or videos is vital in this modern, digital world. With...

Skylight – Wearable Workforce Technology

Skylight provides an augmented reality for your workforce What is Skylight? Skylight is a new software which has been developed by Upskill, an augmented reality company that develops enterprise software. They claim that Skylight is “one of the most widely used assisted reality solution for industrials”. What does Skylight do for workforces? In its core, Skylight is a clever User Interface that connects hands-on workers to the information they need to do their jobs with greater...

Useful Online Browser Tools

Everybody loves a shortcut, and here at Equals Creative, we use a juicy selection of web browser based tools to help speed us up through a day of design. Dimmy Club Dimmy is a website that allows you to place mockups into different screen types with the click of a button. You can even batch create mock-ups. This saves so much time! We use these to show clients what their website would look like on a real device, just for that extra wow factor. Unsplash Unsplash is a free image...

Web Design Vs Web Development. What’s the Difference?

When you’re in need of a website, what do you search for? A web designer? A web developer? The two are actually very different. Of course, a manner of characteristics cross over, and the two tend to work together to create web magic. But what really is the difference between them? And what are the similarities? Well, let’s explore some more… What is a web designer? Web designers are architects of the web, focusing on a website’s visual look and feel. Their work is noticeably...