Happy New Year everyone!
Whether you’re spending the day resting your head or you’re already out and about making the most of the new year, there’s no better time to look ahead and come up with your New Year’s resolution. Maybe you’re going to spend more time with family and friends, play more sports or even attempt to diet.
Once you have your own New Year’s resolution, you can then come up with your own marketing New Year’s resolution.
Determine your New Year’s resolution
2018 is the past and even though you shouldn’t look to the past, in this case, you have our permission!
A great way to come up with your marketing New Year’s resolution is to look back on the last year and reflect on your marketing approach both online and offline. Was it a success or is there room for improvement?
We don’t want to hold you up for too long on your first day of the year, but here are some online marketing characteristics you may wish to focus on.
It’s very easy to launch your website and then leave it to ‘do its thing’, but it can’t do its thing without some graft from you. Your website needs to be maintained, updated and loved!
We can’t stress the importance of your website’s design, appearance and functionality enough. We’ve done so in many blogs previously, but here we go… your website is very likely to be the first aspect of your business that your potential customers will feast their eyes on. This is why you must make it a lasting impression!
It’s far too easy these days to spot a website that was created back in the noughties. It’s also clear when a website has been made with a template – think big and create a customised website to match your unique business.
On the topic of your website, you will also want to focus on mobile too. More and more people are using their phones to browse the web now, so you need to ensure your website looks great on a mobile screen as well as on a desktop.
According the The Guardian, mobile and tablet web browsing accounts for 51.3% of browsing on the web. We expect this stat will continue to rise over the years, and are pretty confident that this number has risen since The Guardian published this figure.
Just think, what will have been the most demanded present from kids, teens and adults at Christmas? A smartphone or tablet perhaps?
There are a lot of businesses out there who are spending a huge sum of money to advertise their business. For the New Year, it’s time to review those methods and see if they are working.
Billboards, radio ads and printed media – they’re not always the most effective means to advertise and attract customers. The digital world is the biggest platform to advertise your business, and most of the time is the most cost effective in gaining enquiries and custom.
If you inject your money into outbound marketing, it may be time to review them and explore digital avenues.
We’re about to contradict ourselves here, but don’t forget traditional marketing!
This goes hand in hand with refining your outbound marketing. Digital marketing relies on content marketing, which means it could be time for you to hire a professional content marketer.
Hiring a writer sounds easy enough, but it’s not necessarily about finding a good writer. Clearly, they need to be a decent writer, but you need a content marketer who can produce quality copy for the end user. They will need experience in writing content for search engine optimisation, social media, websites, blogs, marketing emails and printed media.
You may even need a couple of writers to meet both online and offline requirements.
When you get your social media right, you may see a spike of interest in both your social profile and your business. Nailing social media will take time, it may take longer than the whole of 2019!
Facebook, Twitter, LinkedIn, Instagram, Pinterest – these are the big boys of the social world.
It’s significant to gain a presence on these social sites by being active and up to date. Believe it or not, social media profiles appear on search engines, making them part of your SEO strategy!
If you’re just starting out or you’re restarting your social media, don’t be afraid to experiment and try something new. Your social media profile could be the first point of contact with potential customers.
Need some help?
If we’ve bombarded you with a little too much to handle by yourself, then give us a shout.
Here’s to 2019!