Insights / Page 2

Content Marketing: Target Audience & How to Please Them!

Content marketing will make or break your marketing strategy. That’s all very well us saying that, but how can you develop said content strategy? You should start by focussing on the people that will benefit and appreciate your content. Be warned, this chapter is not for the faint hearted. This is an in-depth look into your target audience – where every marketing strategy should start. Recap: what is content marketing? As explained in chapter 1: "Content Marketing: Its Definition...

Content Marketing: Its Definition & Why it’s so Important!

A classic introduction to any series - the definition of what we're going to be talking about. Many of you will have your own idea on what 'Content Marketing' is. This intro will make sure we're all on the same page and ready to dive deeper into content marketing! Hello and welcome to the first chapter of EC’s Content Marketing: The Series. Many people have a different opinion of what content marketing entails. This first instalment will cement your understanding of what content...

Introducing “Content Marketing: The Series”

Our latest blog series, "Content Marketing: The Series" focusses on all things content, marketing, marketing content and content marketing. This is the content marketing series that you need to understand content marketing and learn how best to plan your own strategy. But it's not all about content marketing, it focusses on many aspects of marketing. You will however see the importance of content in everything you do! Who is this series for? Anyone looking to market something. Whether...

Another Google Algorithm Update… Goddammit Google!

1st of August saw a Google ‘Search Quality Update’ that wiped out website rankings. Google were quick enough to give a reason behind it and explained how people can respond. Spoiler alert, there’s not much you can do. Read on to find out more. There's a twist to this update too! We were notified by our SEO software on the 2nd of August that a Google algorithm update had occurred. "Ok," we said, "it won't be too bad." We headed over to our SERP volatility sensor - which...

Foodstagram – Restaurants are Missing a Huge Opportunity

Foodstagramming – it’s the ‘done thing’ by many customers in restaurants. But how often do you see businesses encouraging customers to share their experience on Instagram? I’ve never seen it first-hand, which made me ask the question - are food businesses missing a trick here? It’s as if there are two pre-meal ritual options that some people like to complete before tucking into their dinner – praying or photographing their food. Instagramming your meal has become the...

Google’s ‘Speed Update’ has now been released – do you need to panic?

Our blog back in January, ‘Site Speed is Becoming a Major Ranking Factor for Mobile Search Results!’, gave us the opportunity to speak about… well, the title kind of gives it away… anyhow, 6 months down the line, the ‘Site Speed’ update has finally arrived. Let’s take a look and see what this means for mobile sites. Site speed has been a ranking factor on desktop for donkey’s years. And now it’s a ranking factor on mobile search too, hurrah! I made the point in my...

How to Improve in Art (or anything else)

We're quickly approaching a time of the year where students across the country are graduating from school, college and university. This makes it a great opportunity to focus on students who are looking to learn and develop their skills. So, we're handing this blog over to Esther, who is currently on work experience here at EC to get her view on the topic. I'm relatively new to art, so at times, I often feel dissatisfied with my skill level. There have been many times where I desperately wish...

Meet Esther, She’s On Work Experience For The Week!

Esther is with us for the week on her work experience. It's been great seeing what she can do! Esther is a student Christ's College where she enjoys food & nutrition and history, whilst also having a love for all things illustration and design. Once she has finished at school, Esther plans to go to college to study art, music, Spanish and psychology. And after that, she's thinking of heading to an art college or university. Esther actually approached us on live chat back in...

Keeping a Design Process as Focussed as Possible

Keeping a design process focussed is key, but how can you do so? Here are the three steps we take with our clients to focus their initial design ideas. 1. Focus is imperative in design. Introductory design meetings with clients can begin rather sporadic and jumbled. Everyone wants to lay out every single idea that comes to mind. We totally get it, you’re excited. Hell, we’re excited too, but there needs to be a structure to the design process, and a focus. We’ll listen to...

The EC World Cup Sweepstake

It was a week before the World Cup that we decided to conduct the EC World Cup Sweepstake. Those fighting for the grand total of £25 are: Harry, Woody, Dan, Ellie and Tom. Most of the competitors knew who they wanted to draw. Harry was interested in Germany, Tom was crying out for France, Ellie wanted anyone who was good, Woody wanted anyone who wasn’t bad, whilst Dan wanted Senegal (no idea). Conductor of the draw, Harry, began the preparations for the draw – by writing all the team...