Insights / Page 3

301 Redirects – Are They The Best Solution?

Many search engine optimisers love to throw in a 301 redirect when an opportunity presents itself. But is that the best practice for your SEO and site’s performance? What is a redirect? You’re driving along and the road you usually use has been closed, forever! However, there is a new road and the diversion takes you to it. This is essentially what a redirect is. A redirect is something which can send both users and search engines to a different URL from the originally requested...

Stagecoach Online User Experience – Buying a Ticket!

Buying a bus ticket is easy, right? Not on the Stagecoach website!  Three of us at the EC office have bought a monthly bus pass online for the Artington Park & Ride service into Guildford, but it wasn’t easy. This is the typical route we all took to buy a ticket. Homepage It  doesn’t look too bad, does it? You're presented with a number of options right away. Clear as day too. For us buying a ticket, it made sense to move through to...

Visual Storytelling Online – It’s Opened New Possibilities To Tell Your Story!

Storytelling in marketing as a whole has always been a key factor. After all, people love stories. As an avid writer who has written and published books on Amazon, I wanted to focus on ‘visual storytelling’ online and the opportunities it presents to marketers. It’s an instinct for humans to depict stories – whether it’s a photo they're looking at or a sentence, there’s always a deeper meaning within it. Because of this nature, it opens up many great opportunities for us...

UX/UI Design Case Study: Melloo Subscription Page

When designing any web page, you should view it as an entry point to your website. After all, it could be your first point of contact with a customer. With this belief, you should ensure that each page effectively communicates your business, service or product to a user. Because we worked closely with Melloo, we knew how best to apply their brand into their website’s design. With the combination of their branding and their customer’s (teachers) typical browsing behaviour, we knew our...

New Drinks Bottle and Can Deposit Return Scheme – A Great Opportunity for Marketers

There’s been a lot of talk surrounding the new drinks bottle and can deposit return scheme. Although the new scheme is a great solution to cut waste and production of plastic, it’s also an opportunity for businesses and marketers to help to the cause and advertise their brand in the process. The idea behind this new scheme is that customers will have to pay a deposit when they buy drinks bottles and cans. They will however be able to get the money back by returning the container to...

SEO – It’s Better With Meta 2.0!

On the 29th of September 2017, I published a blog concerning the best practise of writing meta for your website – fittingly titled “SEO – It’s Better With Meta”. Little did I know that Google would change this. Please welcome, SEO – It’s Better With Meta 2.0! My last meta blog is now out of date, so I have taken it upon myself to update you guys on how you should be writing your meta and what Google’s update at the end of last year means for you. If you were fortunate...

Facebook’s Current Data Security Concern Should Prompt Businesses to Reflect

The world of Facebook is going through a turbulent period. This, above all else, is a timely reminder for businesses to review their own data collection, storage and distribution methods in time for GDPR! There has been some breaking news recently. No, we're not referring to the Ant McPartlin drink driving case, we're speaking about the current data scandal at Facebook! What's happening at Facebook? Facebook is essentially being investigated about how their data is being harvested and...

Digital Marketing – The Industry for Budding Writers

Here’s my progress from writing student to digital marketing copywriter and content writer. Whether you’re a passionate writer studying at university, or a wordsmith who wishes to write full-time, I suggest you explore the opportunity to become a writer in the digital marketing sector. I remember the days when I was studying Creative Writing with English Language & Communications at Kingston University back in 2012. The only thing I knew when I graduated from college was that...

The Glass Box Concept – How Are You Portraying Your Business Online?

They say you shouldn’t judge a book by its cover, but the reality is, people do; and they’re intrigued by what they see. Not only in the digital agency sphere, but companies across the globe are being judged on a daily basis; whether it’s on their appearance or the quality of their products and services. But more now than ever, customers have an inside view of your business – which is essentially the concept of the ‘glass box’. Your business’ walls are becoming more and more...

There’s no need to be afraid of Paid Ads on Google!

When I started my job at Equals Creative, I explained to my friends and family what my role involved. “I help clients become more visible online,” blank faces followed. “My job is to make sure that our clients appear on places like Google when customers search for things.” I briefly explained SEO, but this was somewhat lost – meta descriptions don’t make for thrilling dinner party conversations. But what sparked more of a debate was the emergence of PPC Ads amongst the...