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EC Curry Club: Red Rose vs The Guildford Spice

Hello and welcome to our first EC Curry Club blog post! The first rule of EC Curry Club is: You must eat curry once a month. The second rule of EC Curry Club: You MUST EAT CURRY once a month. Third rule of EC Curry Club: If someone yells stop, goes limp or taps out, they can stop eating their Vindaloo. Fourth rule: The whole EC team goes to the elected curry house. Not quite Fight Club, but you get the idea. What is EC Curry Club? EC Curry Club is an exclusive group...

Don’t Write Your Website Content for Humans or Bots!

We’ve told you previously to “write for humans, not search bots”. Now we’re backtracking. We say DON’T write for humans or bots! That’s right, you’re not writing for humans or bots. So, who the hell are we writing for? You’re probably visualising a dog with glasses and a tie using its laptop or phone to read your website. Clearly this isn’t the case. Firstly, a dog doesn’t own a phone or laptop, and secondly, dogs can’t read! We are still writing web content...

Equals Creative is a Finalist in the Surrey Digital Awards 2018!

Under the category ‘Best Website: Marketing & Creative’, we have been selected to compete in the Surrey Digital Awards final on March 15th 2018! It started out like any other Monday morning – emails to catch up on and caffeine to be had. But it all changed when we received some news from the Surrey Digital Awards. We had been named finalists for the Best Website in Marketing & Creative category! We’re thrilled to be in the running for this prestigious award, and...

Site Speed is Becoming a Major Ranking Factor for Mobile Search Results!

Google’s “Speed Update” will see page speed becoming a major ranking factor in mobile search results from 2018 and beyond! It was only last week Google announced the major change to mobile ranking factors, but it’s caught the attention of digital marketers, designers and developers worldwide. Site speed has always been a major influence in providing the best online experience for users on both desktop and mobile, but it’s never been an official ranking factor on...

Our New Medium Series Shows The Best & Worst UX Design Online!

Here at EC, we're always exploring the web to see the good and the bad of UX design. By doing this, you can learn a great deal about what works and what doesn't when it comes to a website's user experience. Putting our hobby into practice Although we enjoy analysing a website's UX design, we saw our hobby as a great opportunity to showcase to anyone (trained or untrained in UX) good and bad UX examples. Our first Medium series, the "UX Observation Series", presents UX design examples...

Use Website Links to Improve Usability

Website links (hyperlinks & anchor texts) are most associated with being a method for improving your SEO through link building. It’s a common SEO practice to build a site architecture through increasing your links to specific site pages across your site. However, we’re not focussing on SEO, we’re looking at how hyperlinking can help to improve the usability on your website. Web links improve usability and navigation By adding links throughout your website, you can help...

Digital Marketing New Year’s Resolution – What’s Yours?

Happy New Year everyone! Whether you’re spending the day resting your head or you’re already out and about making the most of the new year, there’s no better time to look ahead and come up with your New Year’s resolution. Maybe you’re going to spend more time with family and friends, play more sports or even attempt to diet. Once you have your own New Year’s resolution, you can then come up with your own digital marketing New Year’s resolution. Determine your New...

Digital Marketing at Christmas: Volume 5 – Look forward to the New Year

It’s beginning to look a lot like the end of the year! Once you have planned everything for Christmas, you must then start preparing for post-Christmas. Exhausting as it has been, now is the time to get started on preparing your digital strategy for the run up to New Year and after New Year’s Day. Digital marketing is ongoing – there are no days off! We’re splitting this final volume into two sections – “the run up to next year” and “Hello New Year!”. The run up...

Digital Marketing at Christmas: Volume 4 – Spread Christmas joy on social media

Silent Night… is not what you want on social media! As Buddy the elf says, “The best way to spread Christmas Cheer, is singing loud for all to hear.” This is the same for your social media activity over Christmas. If you want to spread your festivities and Christmas deals, you need to be singing loud (and regularly) across your social profiles. Social media is going to be extremely popular over Christmas. According to Salesforce, 30% of Gen X and 48% of millennial consumers said...

Digital Marketing at Christmas: Volume 3 – Give your customers a Christmas treat

And the bells were ringing out, for Christmas deals! Consumers in the lead up to Christmas are only interested in two things when it comes to shopping: A stress-free (or as stress-free as possible) experience. The cheapest products. We covered the footing to making an online shopping experience as easy as possible in volume 2, now let’s take a look at festive deals! Identify your promotions and present them effectively We spoke about planning in volume 1, so you should now...