Insights / Page 4

SEO – It’s Better With Meta 2.0!

On the 29th of September 2017, I published a blog concerning the best practise of writing meta for your website – fittingly titled “SEO – It’s Better With Meta”. Little did I know that Google would change this. Please welcome, SEO – It’s Better With Meta 2.0! My last meta blog is now out of date, so I have taken it upon myself to update you guys on how you should be writing your meta and what Google’s update at the end of last year means for you. If you were fortunate...

Facebook’s Current Data Security Concern Should Prompt Businesses to Reflect

The world of Facebook is going through a turbulent period. This, above all else, is a timely reminder for businesses to review their own data collection, storage and distribution methods in time for GDPR! There has been some breaking news recently. No, we're not referring to the Ant McPartlin drink driving case, we're speaking about the current data scandal at Facebook! What's happening at Facebook? Facebook is essentially being investigated about how their data is being harvested and...

Digital Marketing – The Industry for Budding Writers

Here’s my progress from writing student to digital marketing copywriter and content writer. Whether you’re a passionate writer studying at university, or a wordsmith who wishes to write full-time, I suggest you explore the opportunity to become a writer in the digital marketing sector. I remember the days when I was studying Creative Writing with English Language & Communications at Kingston University back in 2012. The only thing I knew when I graduated from college was that...

The Glass Box Concept – How Are You Portraying Your Business Online?

They say you shouldn’t judge a book by its cover, but the reality is, people do; and they’re intrigued by what they see. Not only in the digital agency sphere, but companies across the globe are being judged on a daily basis; whether it’s on their appearance or the quality of their products and services. But more now than ever, customers have an inside view of your business – which is essentially the concept of the ‘glass box’. Your business’ walls are becoming more and more...

There’s no need to be afraid of Paid Ads on Google!

When I started my job at Equals Creative, I explained to my friends and family what my role involved. “I help clients become more visible online,” blank faces followed. “My job is to make sure that our clients appear on places like Google when customers search for things.” I briefly explained SEO, but this was somewhat lost – meta descriptions don’t make for thrilling dinner party conversations. But what sparked more of a debate was the emergence of PPC Ads amongst the...

EC Curry Club: Red Rose vs The Guildford Spice

Hello and welcome to our first EC Curry Club blog post! The first rule of EC Curry Club is: You must eat curry once a month. The second rule of EC Curry Club: You MUST EAT CURRY once a month. Third rule of EC Curry Club: If someone yells stop, goes limp or taps out, they can stop eating their Vindaloo. Fourth rule: The whole EC team goes to the elected curry house. Not quite Fight Club, but you get the idea. What is EC Curry Club? EC Curry Club is an exclusive group...

Don’t Write Your Website Content for Humans or Bots!

We’ve told you previously to “write for humans, not search bots”. Now we’re backtracking. We say DON’T write for humans or bots! That’s right, you’re not writing for humans or bots. So, who the hell are we writing for? You’re probably visualising a dog with glasses and a tie using its laptop or phone to read your website. Clearly this isn’t the case. Firstly, a dog doesn’t own a phone or laptop, and secondly, dogs can’t read! We are still writing web content...

Equals Creative is a Finalist in the Surrey Digital Awards 2018!

Under the category ‘Best Website: Marketing & Creative’, we have been selected to compete in the Surrey Digital Awards final on March 15th 2018! It started out like any other Monday morning – emails to catch up on and caffeine to be had. But it all changed when we received some news from the Surrey Digital Awards. We had been named finalists for the Best Website in Marketing & Creative category! We’re thrilled to be in the running for this prestigious award, and...

Site Speed is Becoming a Major Ranking Factor for Mobile Search Results!

Google’s “Speed Update” will see page speed becoming a major ranking factor in mobile search results from 2018 and beyond! It was only last week Google announced the major change to mobile ranking factors, but it’s caught the attention of digital marketers, designers and developers worldwide. Site speed has always been a major influence in providing the best online experience for users on both desktop and mobile, but it’s never been an official ranking factor on...

Our New Medium Series Shows The Best & Worst UX Design Online!

Here at EC, we're always exploring the web to see the good and the bad of UX design. By doing this, you can learn a great deal about what works and what doesn't when it comes to a website's user experience. Putting our hobby into practice Although we enjoy analysing a website's UX design, we saw our hobby as a great opportunity to showcase to anyone (trained or untrained in UX) good and bad UX examples. Our first Medium series, the "UX Observation Series", presents UX design examples...