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Digital Marketing at Christmas: Volume 2 – Build a Virtual Christmas Grotto (Website)

Jingle bells, jingle bells, jingle all the way. Oh what fun it is to browse on a Christmassy looking website! Many of us spent a weekend or two decorating our homes for Christmas, and it’s not too late to decorate our websites! If you are going to venture down the path of changing your website for Christmas, you need to be careful that you don’t overload your website with Christmas features. The importance of not overdoing it is in respect of your website’s appearance and...

Digital Marketing at Christmas: Volume 1 – Plan for the Festive Season

He’s making a list, and checking it twice; gonna find out who’s marketing or not!  We did warn you about the Digital Marketing-Christmas hybrid puns! To kick this series off, we’ll start where all digital marketing strategies should begin – a plan! Whether we like to admit it or not, the Christmas period begins much earlier than December first. As soon as Halloween and Bonfire Night are out the way, this is when many of us begin to hear the distant sound of bells jingling....

“Digital Marketing at Christmas” Blog Series

At this time of the year, marketing is vast and it’s all around us. With an increase in customer activity for every industry, it’s impractical to ignore this yearly trade opportunity presented to you. Our stance at Christmas We’re currently working with many of our clients to transform their digital appearance and support them through the busy month ahead. Whether we’re helping them through web design, online advertising, branding or social media management, we’re throwing...

Brand design which offers maximum versatility

If you have seen our work or been reading our blog over the years, then you will have noticed the importance of brand design at our creative agency. It’s a significant aspect of the digital process with every one of our clients. Without a recognisable and quality brand, you will not be renowned for the class that your business possesses or can offer. What’s prompted us to write this blog about our branding work? At this time of the year, it’s a wonderful opportunity to alter your...

Do you have a free Google listing? Find out more about Google My Business!

SEO today requires a great deal of work and essentially comes down to research, strategy and execution. There’s a variety of things you can be doing to improve the presence of your website online, and one of the techniques is ensuring your business’ website has its own free Google listing. This can be created through ‘Google My Business’. What is Google My Business? Google My Business is a free listing on Google for your business and website. It makes it easy for business...

UX agency vs SEO agency – who should you work with?

This may seem like an odd match-up – considering we’re a Digital Marketing & User Experience agency offering both UX design and Search Engine Optimisation. However, there is method to our madness. As an agency that is experienced with both procedures, we can review our approach and compare it to other agencies who specifically specialise in UX design or SEO. It’s not a blog to say who’s better, it’s a blog to direct you to an agency that will suit YOUR specific needs; in...

Attention Digital Marketers – This is How GDPR Will Affect Your Website

It may seem like a while until the new GDPR EU regulations take effect, but it’ll soon creep up on you. In this blog, we’re taking a look at how GDPR will affect your website and what steps you should take to become compliant sooner rather than later. Before we jump straight into speaking about how GDPR will affect your website, you need to know exactly what GDPR is and how it will not only affect your digital marketers and websites, but how it will affect businesses across the...

World Usability Day: The 5 Components of Usability

November 9th is World Usability Day… Happy Usability Day everyone! What do you like to do on World Usability Day? Review the user experience of your website? Design a website? Gather the family for a delicious roast? Or like us, do you enjoy reflecting on usability and exploring the 5 key components of usability? Let’s make sure we’re on the same page If you’re a novice in usability, then usability in web design focusses on designing a website to best suit your users. After...

We’re Hiring An SEO Manager

Now is the time to get involved with a driven and rapidly growing digital marketing agency. A unique opportunity has become available for an SEO Manager to join a team of incredibly passionate and driven people who love what they do. Equals Creative is a digital marketing agency based in Guildford, Surrey, and was established in 2011. We offer clients a range of online and digital marketing services, including SEO, PPC, Social Media Management, Web Design, Web Development and more. We...

10 Ways to Boost Online Sales

Most web writers are quick to point out the fact that having an online presence is vital and that it can make you more money. Of course, saying how important it is to have an online presence is key. But the question remains, how can you boost your online sales? Well, this is what we’re going to shine a light on today. Out of our 10, there are 2 fundamental points we must begin with. The first two in our list are not really ‘ways’ to boost online sales, they’re more like...