Insights / Page 6

Halloween Marketing: How we changed a brand for Halloween

Being a creative agency, it is always part of our strategy to think ahead in terms of marketing for every special occasion. Halloween is a wonderful occasion for businesses to embrace the themes of Halloween and apply them into their marketing and branding. The creation of a unique brand for Halloween. Because we have a team of the right creative individuals, it makes it very easy for us to bounce ideas off each other to conjure an exclusive Halloween themed brand for our clients. And this...

5 ways you can refine your web content writing ability

I’m of the belief that writing is something that you continuously learn. You begin by learning the essentials of writing, and then you adapt as a writer over time. Your writing usually adjusts when you as a person gain more writing experience, and when you gain more insight both on a personal and professional level. We all love to write about what we know, which is fine. However, why not learn to write in a way that keeps your audience hooked and encourages people to engage with your...

Have you optimised the images on your website?

A big part of web design relies on the aesthetics of it, and when you focus on the appearance of your website, your images are one of the focal points. Sourcing eye-catching and attractive pictures is the key, but optimising the images on your website is fundamental to improving your site’s performance. Why you need to optimise the images on your website. When a computer loads a website, do you know what its process is to present a single webpage? If you’re not entirely sure, then the...

7 ways live chat can make or break your business

A live chat feature on any website can be extremely valuable in respect to business and customer service. As great as it is, it can also be extremely problematic should you not devote enough time and training to administer it. 1. Customers love live chat. The convenience of chat is why people love it. In a stat quoted by ICMI from Harris Research, “53% of customers would prefer to use online chat before calling a company for support.” This shows how significant live chat is for your...

Changes to Twitter – The Introduction of a ‘Save For Later’ Button and Double the Tweet Characters!

When you come across a great tweet and you want to show your appreciation, what do you do? Give it a like? Leave a comment? Retweet it? Soon you could have another option to appreciate and remember a tweet you really liked! Twitter is known for their openness to accept feedback from their user. The last suggestion made by Twitter users was an edit button (admittedly, we haven’t seen this develop much), but now the latest suggestion is the call for a ‘Save For Later’ button on all...

Voice search – should it be part of your SEO strategy?

Voice search is growing, so it has to be an aspect of your SEO, surely? Well, not everyone considers voice search when it comes to optimising a website. Equally, not everyone uses voice search, but many people are beginning to use it. How are you using voice search? I’m sure we can all agree that we have used our voice command system on our smartphones for some reason – even if it is to ask Siri or Cortana a funny question to gain a witty response. However, more people are...

Small Businesses are Missing a Great Deal of Commerce from the Online Market!

https://soundcloud.com/equalscreative/paypals-survey-and-what-small-businesses-can-learn It was only yesterday that the Independent released a story about how small businesses in the UK are missing out on billions of pounds worth of mobile shopping. The reason? Because their websites aren’t optimised for mobile users. Shoppers are predicted to double the amount they spend on their mobile devices to a staggering £27bn this year. The figure is expected to continue growing, so much...

Reinvent your brand – Serif or Sans Serif?

There are many blog posts across the web that cover the topic of creating a brand and logo - we even wrote a blog post in August focussed on creating 'a killer logo for your business.' These types of blogs are very useful, however, we wanted to provide you with information that offers examples as well as explanations. We know that you understand how important your branding and logo is - it's one segment of your business that needs to be relatable, recognisable and eye-catching from the...

SEO – It’s Better With Meta!

For anyone completing research about search engine optimisation (SEO), it’s pretty likely that you will come across something called meta. If it’s something you haven’t heard of before, then you’re probably wondering what it actually is and why it’s important. Let us tell you! What is meta? Meta is one of the most basic elements of SEO. If you want your website to rank better on the major search engines, then you need to ensure that every page on your website has meta. The fields...

How the ‘notch’ on the iPhone X could be a UX designer’s worst nightmare

The world went crazy for the reveal of the brand new iPhone, and it was no surprise that the occasion was witnessed by millions of people across the globe. Philip Schiller had the pleasure of once again standing in front of everyone to talk about the all the new and amazing features that the new iPhone provides. But the one part of the iPhone that caught every UX designer’s eye was the ‘notch’ on the phone’s screen. What is the notch? The new iPhone X boasts a sensational...