Insights / Page 7

Small Businesses are Missing a Great Deal of Commerce from the Online Market!

https://soundcloud.com/equalscreative/paypals-survey-and-what-small-businesses-can-learn It was only yesterday that the Independent released a story about how small businesses in the UK are missing out on billions of pounds worth of mobile shopping. The reason? Because their websites aren’t optimised for mobile users. Shoppers are predicted to double the amount they spend on their mobile devices to a staggering £27bn this year. The figure is expected to continue growing, so much...

Reinvent your brand – Serif or Sans Serif?

There are many blog posts across the web that cover the topic of creating a brand and logo - we even wrote a blog post in August focussed on creating 'a killer logo for your business.' These types of blogs are very useful, however, we wanted to provide you with information that offers examples as well as explanations. We know that you understand how important your branding and logo is - it's one segment of your business that needs to be relatable, recognisable and eye-catching from the...

SEO – It’s Better With Meta!

For anyone completing research about search engine optimisation (SEO), it’s pretty likely that you will come across something called meta. If it’s something you haven’t heard of before, then you’re probably wondering what it actually is and why it’s important. Let us tell you! What is meta? Meta is one of the most basic elements of SEO. If you want your website to rank better on the major search engines, then you need to ensure that every page on your website has meta. The fields...

How the ‘notch’ on the iPhone X could be a UX designer’s worst nightmare

The world went crazy for the reveal of the brand new iPhone, and it was no surprise that the occasion was witnessed by millions of people across the globe. Philip Schiller had the pleasure of once again standing in front of everyone to talk about the all the new and amazing features that the new iPhone provides. But the one part of the iPhone that caught every UX designer’s eye was the ‘notch’ on the phone’s screen. What is the notch? The new iPhone X boasts a sensational...

Pay-Per-Click Marketing – What is it and what do you need to know?

Do you know what Pay-Per-Click advertising is? If so, do you know how to use it to its full effect? By optimising your PPC advertising, you can expect an increase in new site visitors and business. PPC is about being clever in your targeting and funding. We all want to be listed on the first page of any search engine for the most competitive keywords and search phrases, but in doing so, you will seriously deplete your funds. PPC requires a strategy and it requires basic knowledge so that...

Typography in Web Design: 8 Principle Considerations

Where there is wording, there are typeface enthusiasts judging your font. Typography always plays a part in your website’s design, so choosing the right font is momentous. Here’s a question for you: What is it exactly that grabs your attention when you look at a website? Is it the design of your website, or the wording throughout the website? Surely it’s the mixture of the two, right? Yes and no. The answer we were looking for is the wording is part of the design. Typography plays...

Branding, Web Design and Web Development for a New Primary Teaching Resources Website

We regularly update the case studies on our website. Of course, companies use case studies as a way to showcase their work and ability, but we like the thought of forming our very own memory bank of websites we’ve created in the form of case studies. It’s a section of the EC website we’re very proud of and we always enjoy reflecting on our projects. One of the latest projects we completed was the design and development of the newly branded primary school teaching resources website,...

5 Swift Ways To Ensure Your Website Can Be Found On Google

Has your business just entered the competitive online world with a new or re-developed website? Then you’ll need to ensure that your website doesn’t fall between the cracks and go tumbling down the search engine result pages. The depths past page 2 can be difficult to come back from! If you’re well read on the topic of Search Engine Optimisation (SEO), then you will know that SEO requires time, dedication and patience. Nothing ever happens overnight. Even though we are going to give...

The Power of “Showing” Online

The power of showing is a great power. Some would say it's as powerful as Magneto's ability from The X-Men but in the digital world. Not only is the power of showing essential in web design and digital marketing, but it's significant in many creative forms. Whether you're creating an effective piece of advertisement or coming up with a new social media direction, "showing" your ideas to your audience is the key. You can "show" in more ways than one. Visual communication You will have...

What’s The Psychology Behind Web Design?

Web design requires a great deal of creativity, and with most creative actions, it relies on psychology. The objective when it comes to designing your website is to appeal to your customers through your website. In the process of doing so, you will need to attract, interact and convert your site visitors into paying customers. Every website looks different, and so they should. It’s a similar case to the well-known expression, ‘if everyone was the same, then the world would be boring.’...