Journal

Web Design Thoughts: 2017 Part One

The Web Design Tip Book. It’s likely you have already broken one of your new year's resolutions, meaning it’s apparent that we’re well into the year; but is it time to turn back the clocks for web design? One of my new year's resolutions is to become an even better designer (one i haven’t broken), and after some thorough research, I have created a list of 2017 design trends that can help you do the same. It’s going to be a very interesting year for web, with former design...

Why you should be using LinkedIn Groups.

We all have a desire to connect with like-minded people. We do this naturally when we make friends in real life, as well as across social media. LinkedIn groups are just one source for connecting that we can take advantage of. Especially if you’re running a business. Not only are LinkedIn groups the perfect way to cultivate a valuable community, but they are also a great avenue for generating ideas. What are LinkedIn Groups? A LinkedIn Group is a channel for sharing content to...

We’re Hiring Again! | New Account Executive

We’re looking for a new Account Executive Now is the time to get involved with a driven and rapidly growing digital marketing agency. A rare opportunity has opened up to join a team of incredibly passionate and driven people, working together to convert users into lifelong customers. Equals Creative is a digital marketing agency based in Farnborough, Hampshire, established in 2011, we offer clients a range of digital marketing services. We service a variety of clients across multiple...

The Novelty Effect | One of many keys to converting leads into customers.

We’ve heard the term thrown around, but what does ‘the novelty effect’ really mean? Simply put, the novelty effect is a short term boost created by making a change to invigorate customers. Every few months we are convinced we need a new iPhone. We seek new forms of pleasure in technology, in experiences and in services. With the possibility for reward right around the corner, we as customers and as human beings are easily tempted by something fresh and exciting. The differences...

Equals Creative welcome a new Digital Marketing Assistant to the team!

Here at ECHQ we are always on the lookout for creative talent to join our growing team of digital professionals. We are excited to welcome Suzie, our new Digital Marketing Assistant to ECHQ. A bit of a social butterfly, Suzie has always had a passion for the written word and the way in which we communicate. When she’s not in the office Suzie enjoys reviewing live music, blogging and spontaneous trips away.   “After studying for a degree in Magazine Journalism I wanted...

We’re Hiring | Digital Marketing Assistant

We're looking for a new Digital Marketing Assistant We’re a driven and rapidly growing digital marketing agency scouting for a new Digital Marketing Assistant. This is a rare opportunity to join a team of incredibly passionate and driven people, working together to deliver outstanding results on our digital marketing projects. Equals Creative is a digital marketing agency based in Farnborough, Hampshire, established in 2011, servicing a range of clients across multiple industries...

Designing a New Website for OURSELVES

Well first up, as an agency that specialises in building websites, it better be good! Designing a New Website - how to get started! We started our web project just as we would start any web project, by analysing our requirements to create a specification document. The usual questions like, what are we trying to achieve from the website, how do we want to be represented online, and what do we want our potential customers to do on the website. 3 simple questions, with 3 supposedly...

Ode To Times New Roman

It's time for Times New Roman to hear this: Dear Times New Roman, I’m writing to let you know that your time has come. It’s unfortunate for you because you were superb at what you did, the font of choice at the pinnacle of word processing! You still are... but you’re ancient, like my gran. Remember when you were the face of The Times, I was so proud of you. Since then it’s all gone a bit down hill though, hasn't it. Your so called friends, Arial and Calibri were so jealous of...

Facebook advertising, is it the best use of your marketing budget?

Why aren’t we getting the response we need from our Facebook campaign? When business owner Nick approached Equals Creative for advice on his company’s Facebook advertising, he was virtually tearing his hair out. “We’ve been running our ad for weeks and not getting the response we wanted. It’s the biggest platform; everyone is on Facebook. We’ve got to have a presence if we’re going to compete digitally with our competitors. It works well for other businesses, how complicated...

3 easy tips to improve your UX design

Conversion is a term with plenty of myths attached. At Equals Creative we often get asked about conversion, so we’ve decided to debug the myths and break things down. Conversion doesn’t have to be complicated; think of it as simply encouraging users taking a desired action. It doesn’t have to be cold and formal either. Conversion can be seen as empathising with your users; creating designs which appeal to their needs. We’ve talked previously about creating personas which is...