Journal

Equals Icons | Set 1

Designing the Equals Icon pack ‘set 1’ is something we've wanted to produce for a while now. Designing an icon pack gives us an opportunity to explore new ways of working in graphic design software, and to really get our creative juices flowing!     The icon pack was initially designed on paper, marking out the specific styles and stroke lengths we wanted. Using full and half pixel widths gave it our desired characteristic, blending bold with minimal design...

Why having a company blog is only beneficial when it is done right.

Anyone who knows anything about the web will tell you that content is king. So you’ve started a blog on your company’s website, now what? Well, there are a lot of things you need to keep in mind in order to attract an audience and keep them there. Well, you’ve got this far haven’t you? Firstly, what does your blog aim to do? Most likely: Attract a certain audience - Which is great, once you know who they are. Rank highly in Google and other search engines - Your goal may...

The logo debate: Serif or Sans Serif?

A typeface can change the entire look and impact of a logo. As well as set the tone and personality of the brand. When it comes to deciding on a typeface, it tends to fall into two categories: serif and sans-serif. So what's the difference... But which do you go for? For many years, sans-serif typefaces have dominated many sectors of branding. Their no nonsense, clean cut and minimalist style has worked wonders for many brands, yet a place has always remained for the famous...

Empathy in UX

A design is pointless... without understanding our user's needs, emotions and experiences. To properly communicate with the right target audience, you must take place of the consumer, watching and evolving with them. Increasing user conversion doesn’t have to be complicated, it all just depends on whether you are ready to listen and adapt to a changing audience. There are some key rules when it comes to creating a fulfilling user experience using empathy, they are as follows... Have an...

Web Design Vs Web Development. What’s the Difference?

When you’re in need of a website, what do you search for? A web designer? A web developer? The two are actually very different. Of course, a manner of characteristics cross over, and the two tend to work together to create web magic. But what really is the difference between them? And what are the similarities? Well, let’s explore some more… What is a web designer? Web designers are architects of the web, focusing on a website’s visual look and feel. Their work is noticeably...

How digital marketing agencies eliminate writer’s block.

You’d think it would be easy to write about yourself, wouldn’t you? When new businesses come to us for help, they sometimes dismiss the idea of needing new content. ‘Well of course we can write about ourselves…’ there’s no-one better to write about your company than those behind it, right? Not necessarily.   What do you say and how do you convey that to potential users? It’s easy to get writer’s block when you’re trying to give readers as much information...

Content writer VS Copywriter. What’s the difference?

It’s pretty much the same thing, right? They both write words on and offline, so it just sounds like two ways of saying you’re a writer. Well. Actually, they’re pretty different. Although they cross over in terms of their skillsets, there are some clear differences too. Let’s explore the differences (and similarities)… What is a content writer? Simply put, they write content. But what else? Well, my friends, we’re the guys filling websites with the written word. Usually in...

Equals Creative Process

The process of our process At Equals Creative, our client missions are driven by process, allowing us to define the problems, and come up with solutions that make your business lead in its industry. 7 simple stages take us from mind boggled to eureka! Starting with… 1. Defining the problem All of our clients have the same thing in common: a problem in some shape or form. Our first step when meeting them is to define it. We are experts in generating the best possible solutions to help...

7 apps for digital marketers

Apps are similar to flat pack furniture, in that having the right tool is crucial. Knowing the right tools and apps for the job can make all the difference between a well-executed digital marketing strategy and a mediocre one. With apps being launched every day, it can be hard to know which ones are worth your time. To help, we’ve compiled a list of our favourite 7 apps for digital marketers. Bear You could be anywhere when an idea strikes. Bear is the perfect place for note-taking...

How to arrange your social media landscape for 2017.

It’s time to do a bit of gardening. Social media presence is more important than ever and so is the imagery we use. Think of these platforms as a form of landscaping. Simply put, we must adapt to the platform to make our content look its best. Over time visual content has become increasingly more important, ruling how we view content and social media. Alongside this, effectively carrying your brand across multiple platforms has become harder to keep up with. In the world of social media...