Journal

Web Design Vs Web Development. What’s the Difference?

When you’re in need of a website, what do you search for? A web designer? A web developer? The two are actually very different. Of course, a manner of characteristics cross over, and the two tend to work together to create web magic. But what really is the difference between them? And what are the similarities? Well, let’s explore some more… What is a web designer? Web designers are architects of the web, focusing on a website’s visual look and feel. Their work is noticeably...

How digital marketing agencies eliminate writer’s block.

You’d think it would be easy to write about yourself, wouldn’t you? When new businesses come to us for help, they sometimes dismiss the idea of needing new content. ‘Well of course we can write about ourselves…’ there’s no-one better to write about your company than those behind it, right? Not necessarily.   What do you say and how do you convey that to potential users? It’s easy to get writer’s block when you’re trying to give readers as much information...

Content writer VS Copywriter. What’s the difference?

It’s pretty much the same thing, right? They both write words on and offline, so it just sounds like two ways of saying you’re a writer. Well. Actually, they’re pretty different. Although they cross over in terms of their skillsets, there are some clear differences too. Let’s explore the differences (and similarities)… What is a content writer? Simply put, they write content. But what else? Well, my friends, we’re the guys filling websites with the written word. Usually in...

Equals Creative Process

The process of our process At Equals Creative, our client missions are driven by process, allowing us to define the problems, and come up with solutions that make your business lead in its industry. 7 simple stages take us from mind boggled to eureka! Starting with… 1. Defining the problem All of our clients have the same thing in common: a problem in some shape or form. Our first step when meeting them is to define it. We are experts in generating the best possible solutions to help...

7 apps for digital marketers

Apps are similar to flat pack furniture, in that having the right tool is crucial. Knowing the right tools and apps for the job can make all the difference between a well-executed digital marketing strategy and a mediocre one. With apps being launched every day, it can be hard to know which ones are worth your time. To help, we’ve compiled a list of our favourite 7 apps for digital marketers. Bear You could be anywhere when an idea strikes. Bear is the perfect place for note-taking...

How to arrange your social media landscape for 2017.

It’s time to do a bit of gardening. Social media presence is more important than ever and so is the imagery we use. Think of these platforms as a form of landscaping. Simply put, we must adapt to the platform to make our content look its best. Over time visual content has become increasingly more important, ruling how we view content and social media. Alongside this, effectively carrying your brand across multiple platforms has become harder to keep up with. In the world of social media...

The importance of optimising your Facebook page for business

The importance of optimising your Facebook page for business Facebook has become the go-to place for users seeking news, entertainment and to connect with both friends and businesses. A Facebook page for your business allows you to build a community around your brand and create awareness.And by doing so on a platform that users spend hours browsing, you are instantly targeting an audience that would otherwise be lost. Although Facebook ads can be a great option for getting your page seen...

Web Design Thoughts: 2017 Part One

The Web Design Tip Book. It’s likely you have already broken one of your new year's resolutions, meaning it’s apparent that we’re well into the year; but is it time to turn back the clocks for web design? One of my new year's resolutions is to become an even better designer (one i haven’t broken), and after some thorough research, I have created a list of 2017 design trends that can help you do the same. It’s going to be a very interesting year for web, with former design...

Why you should be using LinkedIn Groups.

We all have a desire to connect with like-minded people. We do this naturally when we make friends in real life, as well as across social media. LinkedIn groups are just one source for connecting that we can take advantage of. Especially if you’re running a business. Not only are LinkedIn groups the perfect way to cultivate a valuable community, but they are also a great avenue for generating ideas. What are LinkedIn Groups? A LinkedIn Group is a channel for sharing content to...

We’re Hiring Again! | New Account Executive

We’re looking for a new Account Executive Now is the time to get involved with a driven and rapidly growing digital marketing agency. A rare opportunity has opened up to join a team of incredibly passionate and driven people, working together to convert users into lifelong customers. Equals Creative is a digital marketing agency based in Farnborough, Hampshire, established in 2011, we offer clients a range of digital marketing services. We service a variety of clients across multiple...