Journal

We’re Hiring | Digital Marketing Assistant

We're looking for a new Digital Marketing Assistant We’re a driven and rapidly growing digital marketing agency scouting for a new Digital Marketing Assistant. This is a rare opportunity to join a team of incredibly passionate and driven people, working together to deliver outstanding results on our digital marketing projects. Equals Creative is a digital marketing agency based in Farnborough, Hampshire, established in 2011, servicing a range of clients across multiple industries...

Designing a New Website for OURSELVES

Well first up, as an agency that specialises in building websites, it better be good! Designing a New Website - how to get started! We started our web project just as we would start any web project, by analysing our requirements to create a specification document. The usual questions like, what are we trying to achieve from the website, how do we want to be represented online, and what do we want our potential customers to do on the website. 3 simple questions, with 3 supposedly...

Ode To Times New Roman

It's time for Times New Roman to hear this: Dear Times New Roman, I’m writing to let you know that your time has come. It’s unfortunate for you because you were superb at what you did, the font of choice at the pinnacle of word processing! You still are... but you’re ancient, like my gran. Remember when you were the face of The Times, I was so proud of you. Since then it’s all gone a bit down hill though, hasn't it. Your so called friends, Arial and Calibri were so jealous of...

Facebook advertising, is it the best use of your marketing budget?

Why aren’t we getting the response we need from our Facebook campaign? When business owner Nick approached Equals Creative for advice on his company’s Facebook advertising, he was virtually tearing his hair out. “We’ve been running our ad for weeks and not getting the response we wanted. It’s the biggest platform; everyone is on Facebook. We’ve got to have a presence if we’re going to compete digitally with our competitors. It works well for other businesses, how complicated...

3 easy tips to improve your UX design

Conversion is a term with plenty of myths attached. At Equals Creative we often get asked about conversion, so we’ve decided to debug the myths and break things down. Conversion doesn’t have to be complicated; think of it as simply encouraging users taking a desired action. It doesn’t have to be cold and formal either. Conversion can be seen as empathising with your users; creating designs which appeal to their needs. We’ve talked previously about creating personas which is...

Adobe Update 2017

We were intrigued to discover that Adobe released the Photoshop and Illustrator CC 2017 update earlier this month. Making some pretty significant changes to their product UI and tools, Adobe have allowed for a more seamless visual experience for designers. For digital marketing agencies like Equals Creative, small updates like this can have a big impact on our creative processes. We’re all ears when it comes to anything that helps us improve our workflow and the effectiveness with...

Online Business: Emotion in Web Design

We are influenced by emotion and in order to realise what potential emotions a website can bring we must understand how we get emotion in web design. Emotion in web design   Emotion is an extremely important aspect of web design, because it enables you to create a real relationship with your visitors. If you can achieve an emotive response from them, they will remember the experience long after everything else. Typography portrays emotion just as much as an image or sound. There...

Uncovering the secrets of Pokemon GO: How to create powerful products online in 2016

Pokemon GO was the epitome of overnight success. Within days, the Pokemon GO effect had users across the world eagerly downloading the app on iOS or Android, endlessly prowling their hometown streets and congregating in public spaces with self-professed fellow Pokemon masters in search of the next Pokemon to capture. But with technical setbacks now plaguing the brand, player interest is plummeting; the initial hype disintegrating rapidly. Several questions are left to be answered. What...

How to fix the 5 common SEO mistakes you’re making on your website

Equals Creative advise businesses daily on improving customer conversion, and our recent articles have focussed closely on the roles of UX, UI design and user personas in converting more users into customers. But focussing on conversion is fairly futile until you’ve made every effort in driving traffic to your site in the first place. This is where SEO comes in. We know from our clients that many businesses have some knowledge of SEO; some are even tackling it. But we’re also faced with...

We’re expanding..again! New Web Developer joins Equals Creative

As a thriving digital marketing agency we’ve been scouting for new web development talent to extend our creative and dynamic team. We’re delighted to welcome a new Web Developer to our highly skilled and talented development team. Web developer Piers joins us in response to the need for more development resource for our clients and to broaden our reach into new industries. Piers is the third new recruit to join Equals Creative this year, and has settled in fantastically already this...