We were intrigued to discover that Adobe released the Photoshop and Illustrator CC 2017 update earlier this month.
Making some pretty significant changes to their product UI and tools, Adobe have allowed for a more seamless visual experience for designers.
For digital marketing agencies like Equals Creative, small updates like this can have a big impact on our creative processes.
We’re all ears when it comes to anything that helps us improve our workflow and the effectiveness with which we deliver services to our clients.
Our Graphic Designer Woody talks through some new features of the update, and the implications these features have on our design processes.
The team at Adobe have worked on making it easier to navigate through assets outside of the software using their Marketplace search, and integrated new creative cloud capabilities to pull templates from their Libraries. This enables us to quickly select the right templates for the likes of business cards, documents and web pages, speeding up the whole setup process.
With improvements to speed up the design process, Photoshop has never been quicker. Finally that liquify tool won’t crash your application anymore! (All designers know how frustrating it can be to have your workflow interrupted by app bugs!) Photoshop has been vastly improved performance wise, which makes the process of moulding and altering photos and shapes much easier.
The new In-App search in Photoshop is more efficient and user-friendly than ever before. You can now search through assets, tutorials and help content, which is great for the not-so-experienced designer, as well as speeding up the process for the veteran designer. We can now easily pull Illustrator assets we have created for specific clients straight into Photoshop. Below is an Illustrator asset on an isometric drawing in the library that we can easily pull into Photoshop.
A focus on speed and efficiency has also been delivered in Illustrator. In place of the old system of downloading templates as required, Adobe have now introduced marketplace stock templates which can be easily dragged from the libraries panel onto your Illustrator canvas. This is a nice tool to access when drawing up simple marketing materials quickly and effectively. When designing our clients’ artwork however, we use EC’s own templates, which gives us the flexibility we need to create original and bespoke illustrations and to make sure our client’s artwork is just right.
Our favourite update is the live font preview. Finally, designers using Illustrator can quickly flick through font types, just like you can with Photoshop, without the need to laboriously sift through each font to preview it on the design. If you find a font you like, you can add it to your favourites; the cherry on the cake.
When designing artwork for a client, font type is extremely important when trying to convey a feeling or emotion. Adobe’s new live font preview feature really helps to find the right font, enabling us to clearly communicate a brand’s message to it’s users through the design. Settling on a font that isn’t right won’t translate your brand’s values clearly. In appreciating that the implications of this are detrimental to conversion, we always take our time to ensure a font fits a client’s brand perfectly.
Adobe has made an effort to knuckle down on the minor details too; the nitty gritty. We can now create even more precise and perfect artwork; right down to the single pixel. In the 2017 update, it’s possible to lock your design to pixel grids, so we say goodbye to “anti-aliased icons and fuzzy art”. This allows us to design perfect iconography for our clients’ websites.
Features aside, Adobe have certainly made an effort to make their software look more slick. Flat design and icons make for a noticeable and refreshing change that some of us designers have long anticipated.
The days of complex iconography and dialogue have departed, making way for cleaner, simpler imagery.
Adobe’s 2017 update confirms the shift in focus towards the process of design and it’s efficiency – ‘Faster Workflows’ as Adobe put it. For self-proclaimed ‘World class mobile and desktop creative apps’, Adobe products are already a hugely popular industry standard.
But for digital agencies like Equals Creative, and for the designers and creative professionals who are using these apps in their everyday tasks and projects, even the smallest of updates can help our workflow become easier and more enjoyable.
What are your thoughts on the new Adobe updates? We’d love to hear them! Comment below or let us know on our social media.