Notes

Do you have a free Google listing? Find out more about Google My Business!

SEO today requires a great deal of work and essentially comes down to research, strategy and execution. There’s a variety of things you can be doing to improve the presence of your website online, and one of the techniques is ensuring your business’ website has its own free Google listing. This can be created through ‘Google My Business’. What is Google My Business? Google My Business is a free listing on Google for your business and website. It makes it easy for business...

UX agency vs SEO agency – who should you work with?

This may seem like an odd match-up – considering we’re a Digital Marketing & User Experience agency offering both UX design and Search Engine Optimisation. However, there is method to our madness. As an agency that is experienced with both procedures, we can review our approach and compare it to other agencies who specifically specialise in UX design or SEO. It’s not a blog to say who’s better, it’s a blog to direct you to an agency that will suit YOUR specific needs; in...

Attention Digital Marketers – This is How GDPR Will Affect Your Website

It may seem like a while until the new GDPR EU regulations take effect, but it’ll soon creep up on you. In this blog, we’re taking a look at how GDPR will affect your website and what steps you should take to become compliant sooner rather than later. Before we jump straight into speaking about how GDPR will affect your website, you need to know exactly what GDPR is and how it will not only affect your digital marketers and websites, but how it will affect businesses across the...

World Usability Day: The 5 Components of Usability

November 9th is World Usability Day… Happy Usability Day everyone! What do you like to do on World Usability Day? Review the user experience of your website? Design a website? Gather the family for a delicious roast? Or like us, do you enjoy reflecting on usability and exploring the 5 key components of usability? Let’s make sure we’re on the same page If you’re a novice in usability, then usability in web design focusses on designing a website to best suit your users. After...

We’re Hiring An SEO Manager

Now is the time to get involved with a driven and rapidly growing digital marketing agency. A unique opportunity has become available for an SEO Manager to join a team of incredibly passionate and driven people who love what they do. Equals Creative is a digital marketing agency based in Guildford, Surrey, and was established in 2011. We offer clients a range of online and digital marketing services, including SEO, PPC, Social Media Management, Web Design, Web Development and more. We...

10 Ways to Boost Online Sales

Most web writers are quick to point out the fact that having an online presence is vital and that it can make you more money. Of course, saying how important it is to have an online presence is key. But the question remains, how can you boost your online sales? Well, this is what we’re going to shine a light on today. Out of our 10, there are 2 fundamental points we must begin with. The first two in our list are not really ‘ways’ to boost online sales, they’re more like...

Halloween Marketing: How we changed a brand for Halloween

Being a creative agency, it is always part of our strategy to think ahead in terms of marketing for every special occasion. Halloween is a wonderful occasion for businesses to embrace the themes of Halloween and apply them into their marketing and branding. The creation of a unique brand for Halloween. Because we have a team of the right creative individuals, it makes it very easy for us to bounce ideas off each other to conjure an exclusive Halloween themed brand for our clients. And this...

5 ways you can refine your web content writing ability

I’m of the belief that writing is something that you continuously learn. You begin by learning the essentials of writing, and then you adapt as a writer over time. Your writing usually adjusts when you as a person gain more writing experience, and when you gain more insight both on a personal and professional level. We all love to write about what we know, which is fine. However, why not learn to write in a way that keeps your audience hooked and encourages people to engage with your...

Have you optimised the images on your website?

A big part of web design relies on the aesthetics of it, and when you focus on the appearance of your website, your images are one of the focal points. Sourcing eye-catching and attractive pictures is the key, but optimising the images on your website is fundamental to improving your site’s performance. Why you need to optimise the images on your website. When a computer loads a website, do you know what its process is to present a single webpage? If you’re not entirely sure, then the...

7 ways live chat can make or break your business

A live chat feature on any website can be extremely valuable in respect to business and customer service. As great as it is, it can also be extremely problematic should you not devote enough time and training to administer it. 1. Customers love live chat. The convenience of chat is why people love it. In a stat quoted by ICMI from Harris Research, “53% of customers would prefer to use online chat before calling a company for support.” This shows how significant live chat is for your...