Notes

Google’s ‘Speed Update’ has now been released – do you need to panic?

Our blog back in January, ‘Site Speed is Becoming a Major Ranking Factor for Mobile Search Results!’, gave us the opportunity to speak about… well, the title kind of gives it away… anyhow, 6 months down the line, the ‘Site Speed’ update has finally arrived. Let’s take a look and see what this means for mobile sites. Site speed has been a ranking factor on desktop for donkey’s years. And now it’s a ranking factor on mobile search too, hurrah! I made the point in my...

How to Improve in Art (or anything else)

We're quickly approaching a time of the year where students across the country are graduating from school, college and university. This makes it a great opportunity to focus on students who are looking to learn and develop their skills. So, we're handing this blog over to Esther, who is currently on work experience here at EC to get her view on the topic. I'm relatively new to art, so at times, I often feel dissatisfied with my skill level. There have been many times where I desperately wish...

Meet Esther, She’s On Work Experience For The Week!

Esther is with us for the week on her work experience. It's been great seeing what she can do! Esther is a student Christ's College where she enjoys food & nutrition and history, whilst also having a love for all things illustration and design. Once she has finished at school, Esther plans to go to college to study art, music, Spanish and psychology. And after that, she's thinking of heading to an art college or university. Esther actually approached us on live chat back in...

Keeping a Design Process as Focussed as Possible

Keeping a design process focussed is key, but how can you do so? Here are the three steps we take with our clients to focus their initial design ideas. 1. Focus is imperative in design. Introductory design meetings with clients can begin rather sporadic and jumbled. Everyone wants to lay out every single idea that comes to mind. We totally get it, you’re excited. Hell, we’re excited too, but there needs to be a structure to the design process, and a focus. We’ll listen to...

The EC World Cup Sweepstake

It was a week before the World Cup that we decided to conduct the EC World Cup Sweepstake. Those fighting for the grand total of £25 are: Harry, Woody, Dan, Ellie and Tom. Most of the competitors knew who they wanted to draw. Harry was interested in Germany, Tom was crying out for France, Ellie wanted anyone who was good, Woody wanted anyone who wasn’t bad, whilst Dan wanted Senegal (no idea). Conductor of the draw, Harry, began the preparations for the draw – by writing all the team...

301 Redirects – Are They The Best Solution?

Many search engine optimisers love to throw in a 301 redirect when an opportunity presents itself. But is that the best practice for your SEO and site’s performance? What is a redirect? You’re driving along and the road you usually use has been closed, forever! However, there is a new road and the diversion takes you to it. This is essentially what a redirect is. A redirect is something which can send both users and search engines to a different URL from the originally requested...

Content Marketing: Missed Opportunities & How to Overcome Them!

Generating new content ideas isn’t easy. Discovering a topic that is both interesting for your audience and offers them something unique to read is tremendously difficult; especially when you’re writing week-on-week. The biggest challenge is generating fresh and thought-provoking content that your audience will enjoy and acquire worthwhile information from. We’ve all experienced content theft… and missed opportunities! My 2004 Toyota Yaris, Silver Surfer, is a reliable little...

Stagecoach Online User Experience – Buying a Ticket!

Buying a bus ticket is easy, right? Not on the Stagecoach website!  Three of us at the EC office have bought a monthly bus pass online for the Artington Park & Ride service into Guildford, but it wasn’t easy. This is the typical route we all took to buy a ticket. Homepage It  doesn’t look too bad, does it? You're presented with a number of options right away. Clear as day too. For us buying a ticket, it made sense to move through to...

Visual Storytelling Online – It’s Opened New Possibilities To Tell Your Story!

Storytelling in marketing as a whole has always been a key factor. After all, people love stories. As an avid writer who has written and published books on Amazon, I wanted to focus on ‘visual storytelling’ online and the opportunities it presents to marketers. It’s an instinct for humans to depict stories – whether it’s a photo they're looking at or a sentence, there’s always a deeper meaning within it. Because of this nature, it opens up many great opportunities for us...

UX/UI Design Case Study: Melloo Subscription Page

When designing any web page, you should view it as an entry point to your website. After all, it could be your first point of contact with a customer. With this belief, you should ensure that each page effectively communicates your business, service or product to a user. Because we worked closely with Melloo, we knew how best to apply their brand into their website’s design. With the combination of their branding and their customer’s (teachers) typical browsing behaviour, we knew our...