Notes

Typography in Web Design: 8 Principle Considerations

Where there is wording, there are typeface enthusiasts judging your font. Typography always plays a part in your website’s design, so choosing the right font is momentous. Here’s a question for you: What is it exactly that grabs your attention when you look at a website? Is it the design of your website, or the wording throughout the website? Surely it’s the mixture of the two, right? Yes and no. The answer we were looking for is the wording is part of the design. Typography plays...

Branding, Web Design and Web Development for a New Primary Teaching Resources Website

We regularly update the case studies on our website. Of course, companies use case studies as a way to showcase their work and ability, but we like the thought of forming our very own memory bank of websites we’ve created in the form of case studies. It’s a section of the EC website we’re very proud of and we always enjoy reflecting on our projects. One of the latest projects we completed was the design and development of the newly branded primary school teaching resources website,...

5 Swift Ways To Ensure Your Website Can Be Found On Google

Has your business just entered the competitive online world with a new or re-developed website? Then you’ll need to ensure that your website doesn’t fall between the cracks and go tumbling down the search engine result pages. The depths past page 2 can be difficult to come back from! If you’re well read on the topic of Search Engine Optimisation (SEO), then you will know that SEO requires time, dedication and patience. Nothing ever happens overnight. Even though we are going to give...

The Power of “Showing” Online

The power of showing is a great power. Some would say it's as powerful as Magneto's ability from The X-Men but in the digital world. Not only is the power of showing essential in web design and digital marketing, but it's significant in many creative forms. Whether you're creating an effective piece of advertisement or coming up with a new social media direction, "showing" your ideas to your audience is the key. You can "show" in more ways than one. Visual communication You will have...

What’s The Psychology Behind Web Design?

Web design requires a great deal of creativity, and with most creative actions, it relies on psychology. The objective when it comes to designing your website is to appeal to your customers through your website. In the process of doing so, you will need to attract, interact and convert your site visitors into paying customers. Every website looks different, and so they should. It’s a similar case to the well-known expression, ‘if everyone was the same, then the world would be boring.’...

Are You Looking to Launch a New Digital Product? Here’s Why You Need to Complete User Testing!

Would you launch something without testing if it worked first? Consider this, would the new contestants on Channel 4’s ‘The Great British Bake Off’ have entered the bake off tent without testing their recipes and ideas beforehand? Of course not, and it shouldn’t be any different for businesses looking to launch a new digital product. Testing your digital ideas and products in advance is key and is often the difference between success and failure. Digital product testing requires...

Is Your Website Easily Accessible and Navigational on a Mobile Device?

Gone are the days when you would have to sit in front of your computer at home, work or school to browse the internet. With the invention of laptops and smartphones, there are more options than ever when it comes to surfing the web. When you’re out and about, you cannot carry your desktop around with you. One, you would get funny looks, and two, they can be quite hefty. This is where your laptop or smartphone comes in handy. But it’s not just mobile phones and laptops that allow you to...

5 Considerations When Choosing a Digital Marketing Agency

We’re all busy people, so when it comes to balancing between providing a service and improving your outreach, the latter is what usually becomes a little abandoned. Utilising external support is often the way forward - it allows you to tune your focus on other aspects of the business and spread your time effectively. In the case of digital marketing, outside support is often the solution to improving your online presence. The main fear though is choosing a digital marketing company that...

What is UX Design and Why is it Important?

Website design and development is in a stage of transition where the aesthetic value and usability of a website is becoming more and more important to the success of your site. Where people have previously adored content; mostly for SEO & marketing purposes, it is now shifting slightly to look toward visuals and user experience as the key communicator. What exactly is UX design? A common misconception is that User Experience (UX) in terms of web design and development relies on the...

How Long Should Your Blog Post Be For SEO?

Blog post writing is a necessity for any SEO campaign. It doesn't matter what industry you're involved in, if you have a website for your business then updating your blog regularly is essential. Everyone uses their blog differently, but the main aim is to stay active and keep posting content that is aimed at your user and not the search engines.  There isn't a set in stone solution to the question of what word count is considered optimal for SEO, but having produced a great selection of...