Notes

Skylight – Wearable workforce technology

Looking at Skylight - Augmented reality for your workforce Skylight is a new software developed by Upskill, an augmented reality company that build enterprise software. They claim that Skylight is “one of the most widely used assisted reality solution for industrials”. So what does Skylight do for workforces? In its core, Skylight is a clever User Interface that connects hands-on workers to the information they need to do their jobs with greater efficiency and fewer errors....

Useful Online Browser Tools

Everybody loves a shortcut. Here at Equals Creative, we use a juicy selection of web browser based tools to help speed us up through a day of design. Dimmy Club Dimmy is a website that allows you to place mockups into different screen types with the click of a button. You can even batch create mock-ups. This saves so much time! We use these to show clients what their website would look like on a real device, just for that extra wow factor. Unsplash Unsplash is a free image...

Our New Internship Programme – Welcoming Ed!

We're excited to launch our first internship programme this month with our first new Intern Ed! Ed joins us before going into his final year at the University of Winchester studying Digital Media Development. Ed's already learning fast and getting stuck in to helping the development team deliver new projects and look after existing ones. Here's what Ed had to say: "I'm really excited to join Equals Creative. It give's me the opportunity to work on a variety of different tasks,...

5 ways to engage your audience with Facebook videos

We live in a time where we are attached to our smartphones, reliant on technology for more than communication and the latest news. We constantly check social media, sharing, reading and writing content with the click of a couple buttons. According to Zephoria there are over 1.15 billion mobile daily active users on Facebook. Which means that as a business you have no real choice but to go social, so why not take advantage of Facebook videos? But where do you start and how do you get views,...

5 Design tools for your 2017 toolbox

Chances are you’ve already got yourself a bunch of resources that you’re familiar with. If we look at the tools we use today and compare them to, say, five years ago, there are significant differences. So what does 2017 have to offer? We take a look at design tools and resources fit for your 2017 toolbox… Illusion.ai https://illusion.ai 2017 is the year of conversation. Illusion.ai allows users to design and apply conversational interfaces into web and mobile sites. There...

EC are Hiring | Creative Content Writer

We’re looking for a new Creative Content Writer. Now is the time to get involved with a driven and rapidly growing digital marketing agency. A rare opportunity has opened up for a Creative Content Writer to join a team of incredibly passionate and driven people, working together to convert users into lifelong customers. Equals Creative is a digital marketing agency based in Farnborough, Hampshire, established in 2011, we offer clients a range of digital marketing services. We service...

EC are Hiring | Digital Marketing Assistant

We’re looking for a new Digital Marketing Assistant. Now is the time to get involved with a driven and rapidly growing digital marketing agency. A unique opportunity has opened up for a Digital Marketing Assistant to join a team of incredibly passionate and driven people that love what they do. Equals Creative is a digital marketing agency based in Farnborough, Hampshire, established in 2011, we offer clients a range of digital marketing services. We service a variety of clients...

What does the new Google Analytics home page mean for marketers?

Changes in the Google Analytics interface have been rolling out since October, but most recently Google have announced plans to introduce a new home/landing page for users right after they login. But what’s so different about the new post-login screen? And what impact is it really going to have? Firstly, the new home page offers users an overview of their website’s key aspects online. With snippets of Google Analytics reports, including real time data and the type of devices used to...

The pillars to creating the perfect eCommerce checkout.

When we buy something online we want the transaction to be as smooth as possible. While tactics for greater completion of eCommerce checkout pages can differ between websites, the principles remain the same. We all want it yesterday, so in order for us to complete a checkout page, there has to be three things involved: Motivation, ability and trigger. But what does that even mean? Let us explain… Motivation, ability and trigger Giving the user information is crucial (motivation)....

Equals Icons | Set 1

Designing the Equals Icon pack ‘set 1’ is something we've wanted to produce for a while now. Designing an icon pack gives us an opportunity to explore new ways of working in graphic design software, and to really get our creative juices flowing!     The icon pack was initially designed on paper, marking out the specific styles and stroke lengths we wanted. Using full and half pixel widths gave it our desired characteristic, blending bold with minimal design....