Notes

Use Website Links to Improve Usability

Website links (hyperlinks & anchor texts) are most associated with being a method for improving your SEO through link building. It’s a common SEO practice to build a site architecture through increasing your links to specific site pages across your site. However, we’re not focussing on SEO, we’re looking at how hyperlinking can help to improve the usability on your website. Web links improve usability and navigation By adding links throughout your website, you can help...

Digital Marketing New Year’s Resolution – What’s Yours?

Happy New Year everyone! Whether you’re spending the day resting your head or you’re already out and about making the most of the new year, there’s no better time to look ahead and come up with your New Year’s resolution. Maybe you’re going to spend more time with family and friends, play more sports or even attempt to diet. Once you have your own New Year’s resolution, you can then come up with your own digital marketing New Year’s resolution. Determine your New...

Digital Marketing at Christmas: Volume 5 – Look forward to the New Year

It’s beginning to look a lot like the end of the year! Once you have planned everything for Christmas, you must then start preparing for post-Christmas. Exhausting as it has been, now is the time to get started on preparing your digital strategy for the run up to New Year and after New Year’s Day. Digital marketing is ongoing – there are no days off! We’re splitting this final volume into two sections – “the run up to next year” and “Hello New Year!”. The run up...

Digital Marketing at Christmas: Volume 4 – Spread Christmas joy on social media

Silent Night… is not what you want on social media! As Buddy the elf says, “The best way to spread Christmas Cheer, is singing loud for all to hear.” This is the same for your social media activity over Christmas. If you want to spread your festivities and Christmas deals, you need to be singing loud (and regularly) across your social profiles. Social media is going to be extremely popular over Christmas. According to Salesforce, 30% of Gen X and 48% of millennial consumers said...

Digital Marketing at Christmas: Volume 3 – Give your customers a Christmas treat

And the bells were ringing out, for Christmas deals! Consumers in the lead up to Christmas are only interested in two things when it comes to shopping: A stress-free (or as stress-free as possible) experience. The cheapest products. We covered the footing to making an online shopping experience as easy as possible in volume 2, now let’s take a look at festive deals! Identify your promotions and present them effectively We spoke about planning in volume 1, so you should now...

Digital Marketing at Christmas: Volume 2 – Build a Virtual Christmas Grotto (Website)

Jingle bells, jingle bells, jingle all the way. Oh what fun it is to browse on a Christmassy looking website! Many of us spent a weekend or two decorating our homes for Christmas, and it’s not too late to decorate our websites! If you are going to venture down the path of changing your website for Christmas, you need to be careful that you don’t overload your website with Christmas features. The importance of not overdoing it is in respect of your website’s appearance and...

Digital Marketing at Christmas: Volume 1 – Plan for the Festive Season

He’s making a list, and checking it twice; gonna find out who’s marketing or not!  We did warn you about the Digital Marketing-Christmas hybrid puns! To kick this series off, we’ll start where all digital marketing strategies should begin – a plan! Whether we like to admit it or not, the Christmas period begins much earlier than December first. As soon as Halloween and Bonfire Night are out the way, this is when many of us begin to hear the distant sound of bells jingling....

“Digital Marketing at Christmas” Blog Series

At this time of the year, marketing is vast and it’s all around us. With an increase in customer activity for every industry, it’s impractical to ignore this yearly trade opportunity presented to you. Our stance at Christmas We’re currently working with many of our clients to transform their digital appearance and support them through the busy month ahead. Whether we’re helping them through web design, online advertising, branding or social media management, we’re throwing...

Brand design which offers maximum versatility

If you have seen our work or been reading our blog over the years, then you will have noticed the importance of brand design at our creative agency. It’s a significant aspect of the digital process with every one of our clients. Without a recognisable and quality brand, you will not be renowned for the class that your business possesses or can offer. What’s prompted us to write this blog about our branding work? At this time of the year, it’s a wonderful opportunity to alter your...

Do you have a free Google listing? Find out more about Google My Business!

SEO today requires a great deal of work and essentially comes down to research, strategy and execution. There’s a variety of things you can be doing to improve the presence of your website online, and one of the techniques is ensuring your business’ website has its own free Google listing. This can be created through ‘Google My Business’. What is Google My Business? Google My Business is a free listing on Google for your business and website. It makes it easy for business...