Mack and Mabel Musical


All-Singing, All-Dancing Web Design

We were recently approached by a partner agency to design and develop a new website for Mack & Mabel The Musical. Mack and Mabel featured Hair Spray star, Michael Ball and introduced Rebecca LaChance as the character, Mabel Normand.

mack and mabel website

The Objective

The brief for the Mack & Mabel Musical website was that it needed to be as glitzy and glamorous as possible, whilst driving usability and engagement across desktop, mobile and tablet platforms. They required a website which could easily be perceived as the official Mack & Mabel Musical website, which meant it had to be designed to the highest quality to best represent the musical.

mack & mabel phone

Our Solution

With the typical themes of a musical, we needed to create a website that would appeal to a wide variety of people of all different ages, both aesthetically and for its usability. The website needed to be able to give information about the show, including tour dates, the media’s reaction to it, news & reviews and a booking format for people to book a seat for the musical spectacular. Our web designers got to work with putting together all of the aspects of the website to form a easy to use website that looked the part.

The Result

We were pleased with what we produced for the client – an easy to use website that looked just a elegant as the musical itself. We produced an engaging website that all users could use with great ease. Whether they wanted to find out the latest news for the show or book a seat for the show, they could through the website.

“Equals Creative have been an extremely knowledgeable and useful resource for us on specialist projects to embellish our own internal digital department. We would thoroughly recommend Harry and his team.”

Ken Goodbody | Partner Agency