Branding a new company | Melloo Teaching Resources
Melloo is a teaching resources company, providing teachers with learning resources to make their lesson plans more engaging. By creating resources in digital format teachers are able to subscribe and have access to hundreds of printable resources.
To create a new brand with the aim of modernising their current trading name and engaging customers on the web.
So what did we do?
Firstly, we defined their audience, before defining their brand. We needed to design a brand that felt modern and professional, yet injected a sense of fun, relating both to teachers and their pupils alike. Involving the client, we held workshops to brainstorm ideas for the brand name. We worked on creating user personas that would help us to identify what potential customers would want from the brand and what would positively influence their behaviour.
Working through numerous variations, we presented the client with the top 3 options for logos. We agreed that there was a stand out favourite we had been working on throughout the process. The branding guidelines were then used to create website designs for the separate e-commerce project, ready for client approval
We are so happy with the result and we feel that not only have we achieved a great looking and memorable brand but also a meaningful one. We’re really proud of the Melloo Brand and know we can follow it through with a fantastic website and successful online business.
Our client is really happy with the brand and it looks fantastic on the web.
“We wanted to rebrand our website/ company in order to capture our target market as well as to be identified as something unique, something that stood out from our competitors. Equals Creative have achieved this task tenfold by recognising exactly what we do and created a brand that communicates precisely who we are to our audience. Not only are the Equals Creative team skilled and “creative” who produce fantastic work and results, they are a pleasure to deal with as people as they communicate effectively with you from start to finish. Can’t wait to see the outcome of the website to follow that they are creating for us!”
Jeremy Henley | Founder and Director