New eCommerce website, Logo update
PlanBee is a primary school teaching resources company based in the UK. The company was born out of the desire to help teachers “take the sting out of planning” and to provide leading learning materials to primary school teachers. They create resources in digital format and sell them online to a specific target audience, teachers.
PlanBee came to us by recommendation. In order to allow PlanBee to grow and add flexibility moving forwards we agreed that we would need to build them a new eCommerce website.
Where previously their website lacked responsiveness, it was almost unusable on mobile and tablet. Using old technology, it had a bloating database of products and orders that lacked flexibility.
So what did we do?
PlanBee required a responsive e-commerce website designed and launched, that included modernising their existing brand.
We created a responsive eCommerce website that took a mobile first approach. We suggested improvements to their internal processes, making the time taken to administer the website more efficient and user friendly. We suggested displaying their products more visually to drive sales and improve the way customers looked around the website. To keep up with their new web design, we suggested a revamp of their existing logo too.
Having looked at a number of eCommerce platforms, we established that Magento was the most suitable to handle such a complex project of this size.
Designing a website that both improved usability and worked seamlessly across multiple devices and browsers took weeks of planning from the EC team. Although not without many challenges along the way, the feedback received from PlanBee’s new website proved our work successful. When PlanBee asked their customers for some feedback, this is what they had to say…
Achieving a new, brighter colour scheme, we heightened the user experience of PlanBee’s website. Overall, we improved the navigation of the PlanBee site, taking the effort out of both browsing and purchasing products. This created an enjoyable user experience that allowed the brand to be enhanced more visually.