Heatmap User Testing

Customer Insight

People don’t always behave as you expect.

We research your audience and define their requirements by creating user personas and performing behavioural analysis. In identifying the issues, we deliver a solution to counter these behaviours.

user experience

Interaction Design

Combining research, messaging and imagery in the right way is essential to a great user experience.

Using our expert knowledge, we create wireframes, design prototypes and build user experiences that people love.

messaging

Messaging

Customer engagement starts with language.

We match our findings in user research to the type of language your brand uses to communicate with your customers online. This ensures the way you talk to your customer has a positive influence and encourages action.

split

User Testing

Understanding your customers is essential to building chemistry between them and your product.

We use A/B split testing, real user testing and user tracking to understand how your customers behave and interact with your product. Once we have identified what makes them tick, we suggest ways to improve your product to counter any negative behaviour.

This continuous cycle of testing and improving is essential to keep your product relevant and engaging as it evolves.

Are we right for each other?

Email hello@equalscreative.com to schedule a call.

Equals Creative Testimonial From Jeremy Henley @ Rainbo

“We wanted to rebrand our website / company in order to capture our target market as well as to be identified as something unique, something that stood out from our competitors. Equals Creative have achieved this task tenfold by recognising exactly what we do and created a brand that communicates precisely who we are to our audience.”

Jeremy Henley @ Rainbo

Equals Creative Testimonial From Vicky Bodhani @ Eligo Recruitment

“Equals Creative have worked with us to redesign and launch our new website. They have been patient and supportive throughout the process whilst offering creative and practical solutions. The are skilled across web design, optimisation and functionality which is refreshing. I can recommend their services.”

Vicky Bodhani @ Eligo Recruitment

Equals Creative Testimonial From David Swain @ Pulse Addictions

“Equals Creative have been a great support for our business over the years. We wanted to improve our website, not only to enhance the look but also how existing and potential clients navigated and interacted with it. Through regular and comprehensive discussions, the team at Equals Creative demonstrated a continuous commitment to creativity and inventiveness that has enabled us to display content that best serves our customer base. We’re really pleased with the final website and are ready to work with Equals Creative on the next steps to improving our online business.”

David Swain @ Pulse Addictions