Heatmap User Testing

Customer Insight

People don’t always behave as you expect.

We research your audience and define their requirements by creating user personas and performing behavioural analysis. In identifying the issues, we deliver a solution to counter these behaviours.

User Experience (UX) Design Surrey

Interaction Design

Combining research, messaging and imagery in the right way is essential to a great user experience.

Using our expert knowledge, we create wireframes, design prototypes and build user experiences that people love.



Customer engagement starts with language.

We match our findings in user research to the type of language your brand uses to communicate with your customers online. This ensures the way you talk to your customer has a positive influence and encourages action.

User Testing UX Development

User Testing

Understanding your customers is essential to building chemistry between them and your product.

We use A/B split testing, real user testing and user tracking to understand how your customers behave and interact with your product. Once we have identified what makes them tick, we suggest ways to improve your product to counter any negative behaviour.

This continuous cycle of testing and improving is essential to keep your product relevant and engaging as it evolves.

Are we right for each other?

Email hello@equalscreative.com to schedule a call.

Equals Creative Testimonial From David Swain @ Pulse Addictions

“Equals Creative have been a great support for our business over the years. We wanted to improve our website, not only to enhance the look but also how existing and potential clients navigated and interacted with it. Through regular and comprehensive discussions, the team at Equals Creative demonstrated a continuous commitment to creativity and inventiveness that has enabled us to display content that best serves our customer base. We’re really pleased with the final website and are ready to work with Equals Creative on the next steps to improving our online business.”

David Swain @ Pulse Addictions

Equals Creative Testimonial From Tahir Rasul @ Freegrants

Equals Creative are a great team of people who really know what they’re doing. I’ve worked on a number of projects with them! They’re always available to discuss options and have a really keen eye for consistently improving the site to focus on converting users into customers! Highly recommended.

Tahir Rasul @ Freegrants

Equals Creative Testimonial From Mark McCluggage @ Sheerwater Glass

“We’ve been working with Equals Creative for a few years now and they have successfully rebuilt our website from the ground up, helping us to modernise and improve our online presence. Equals Creative have strength and depth in their team, providing a turn key, design, development and marketing services. Their services have been a turn help to Sheerwater Glass”

Mark McCluggage @ Sheerwater Glass